IR
Vice President, Public Relations (Health)
Interdependence Public Relations
Contract type
Ongoing
Work mode
On-site · On-site (see listing for address)
Experience
Lead / principal · 15+ years
Job description
Key details
- Provide visionary leadership and strategic direction for the health and lifestyle industries, guiding team members to achieve excellence and drive results
- Cultivate and maintain strong relationships with healthcare clients, serving as the primary point of contact and ensuring delivery of high-quality PR services
- Develop comprehensive PR strategies tailored to each client's objectives and target audience, leveraging industry knowledge and market insights
- Oversee the implementation of PR campaigns, including media relations, thought leadership initiatives, crisis communications, and executive visibility programs
- Lead, mentor, and empower a team of PR professionals specializing in health and lifestyle services, fostering a collaborative and supportive work environment
- Build and maintain relationships with key health and lifestyle contacts, securing impactful placements in top-tier outlets and healthcare publications
- Position clients as industry thought leaders through strategic content development, speaking opportunities, and participation in relevant industry events and conferences
- Develop and implement crisis communication plans to safeguard clients' reputation and mitigate reputational risks
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and continuous improvement
- Own the practice's account management rhythm with structured weekly business reviews, account health scoring, and proactive risk identification
- Bring practice-level retention into the top quartile of the firm through tight service delivery, fast time-to-value on new accounts, and structured save-the-account interventions
- Develop and execute 5+ recurring expansion plays within the existing client base, building toward 1.5–2% monthly MRR expansion as a sustained rate
- Lead and develop the existing healthcare team, direct senior coaching, selective recruiting, and accountability for delivery quality
- Build a productized healthcare service offering that leverages the Interviewed platform: competitive intelligence, regulatory media monitoring, KOL targeting, payer narrative tracking
- Win new healthcare clients in partnership with our new business team, with focus on biotech, pharma, medical devices, hospital and health systems, digital health, and consumer wellness
- Represent the practice externally, industry events, healthcare-specific publications, thought leadership in the healthcare communications space
- Company mission
- Information not specified
Benefits
- Information not specified
Requirements & details
- Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries
- Proven track record of successfully managing PR campaigns for healthcare clients, with measurable results in media placements and client satisfaction
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex healthcare and lifestyle concepts effectively
- Strategic thinker with a deep understanding of the healthcare industry
- Information not specified
- Uncategorized