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Senior Influencer Planning Manager
sonyinteractiveentertainmentglobal
Contract type
Ongoing
Work mode
On-site · On-site (see listing for address)
Experience
Senior · 7+ years
Job description
Key details
- Develop planning documents, campaign frameworks, and recommendations for priority initiatives, translating audience objectives, business priorities, and cultural opportunities into actionable influencer plans
- Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer workstreams
- Partner with internal insights teams, agency partners, local teams, and activation leads to synthesise research into clear planning implications
- Support assessment of the appropriate influencer support model by initiative, including full-service, lighter-touch, locally led, agency-supported, or playbook-enabled approaches
- Build planning inputs for investment and resource recommendations, balancing business impact, cultural opportunity, audience reach, market needs, and historical learnings
- Coordinate early local market inputs, creator recommendations, market nuances, and feedback loops, translating them into clear global planning outputs
- Maintain shared ways of working, planning templates, and governance that drive global consistency while supporting local relevance
- Maintain KPI, reporting, and learning frameworks and translate campaign performance into actionable recommendations for future planning
- Build and maintain planning tools, playbooks, and knowledge resources that improve speed, clarity, and consistency
- Create concise stakeholder updates and leadership readouts, partnering cross-functionally to resolve planning needs and improve execution readiness
- Company mission
- Information not specified
Benefits
- Information not specified
Requirements & details
- 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning
- Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent experience considered
- Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours
- Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations
- Experience supporting portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation
- Strong project management and communication skills, with the ability to manage multiple workstreams and synthesise complex information into clear presentations
- Information not specified
- Uncategorized