Product Marketing Manager

Key details

• Own the in-life marketing strategy and roadmap focused on extracting value from existing customers and driving cross-sell through activation, engagement and retention
• Prioritise where the team focuses effort based on commercial impact
• Set standards and frameworks for testing, targeting and measurement
• Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead
• Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from Senior Growth Executives
• Spot moments in the customer journey where marketing can improve outcomes
• Review performance data and decide what to scale, pause or iterate
• Build a strong understanding of how customers use Business Rewards Account and Lending, and where cross-sell and retention value is being left on the table
• Feed insight back into the product roadmap, flagging friction, adoption gaps and opportunities
• Partner with CRM/HubSpot, Data, Compliance, Risk and Operations to plan and execute in-life campaigns end-to-end
• Manage multiple lifecycle initiatives, keeping plans and stakeholders aligned
• Own the reporting framework for in-life success (engagement, retention, cross-sell, campaign performance)
• Report regularly to the Product Marketing Lead on performance, learnings and next priorities
• Use AI-enabled tools to accelerate analysis, drafting and reporting
• Company mission
• Information not specified