Praktikum Digital Analytics (m/w/d)| Ab September, München

Key details

• Run defined prompt sets regularly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode, documenting which brands and sources are cited and identifying changes over time
• Prepare SEO data: crawls with Screaming Frog, exports from Search Console, ranking and competitor comparisons, turning raw data into usable form
• Analyze logfiles to check whether and how AI crawlers such as GPTBot, OAI-SearchBot or PerplexityBot access client sites and whether they are blocked unnoticed
• Test tracking setups: verify events fire, consent states work, and numbers are plausible, learning GA4 and Google Tag Manager
• Prepare reportings by building the data basis for monthly client reports
• Document methodology: prompt sets, definitions, limits of measurement, so it runs without you after the internship
• Participate in team meetings, listen to result discussions, and ask questions
• Company mission
• We drive digital transformation end-to-end - from strategy to execution, creating measurable progress and real impact for our clients