Enterprise Demand Generation Marketing Manager
Job description
Enterprise Demand Generation Marketing Manager at Runway, responsible for building and running programs that fill pipeline across paid media, webinars, account-based marketing and social. The role is based in the San Francisco office and is also open to remote candidates in the US.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid
What you'll do
- Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI
- Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion
- Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings
- Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative
- Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue
- Stand up new channels and programs, test quickly, cut what isn't working and scale what is
- Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs
What we're looking for
- 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets
- Experience building and scaling a webinar program that converts attendees into pipeline
- Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement
- A track record of using paid and organic social as a demand channel
- Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions
- Working knowledge of marketing automation and CRM tools (for example, HubSpot or Marketo, and Salesforce)
- Clear, concise communication skills and the ability to align multiple teams around a plan
- Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders
- Strong project management instincts; you can run several overlapping campaigns at once and keep timelines, owners and dependencies organized
- A builder's mindset: you'd rather create programs, processes and playbooks from scratch than inherit a finished machine
- A collaborative approach; you work across teams every day, share credit, take feedback well, and treat Sales as a partner
- Comfort using AI tools as part of your daily workflow, for drafting copy, building audience lists and analyzing campaign results
Nice to have
- Experience marketing to creative, media or enterprise audiences
- Experience on an early-stage or scaling marketing team
- Familiarity with AI tools that speed up campaign production and analysis
Apply
About Runway
We are building AI to simulate the world through merging art and science.
Runway builds AI to simulate the world through merging art and science, with world models offering a path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Mission
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won't solve the world's hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do.
Key facts
- Titles posted to the careers page are updated regularly to best advertise the role and expected seniority, but internally there is a flat titling system with two types of titles: one for individual co
- Team consists of creative, open minded, caring and ambitious people
What they value
- Creative
- Open minded
- Caring
- Ambitious
- Continuously build impossible things