C
Director of Trade Growth
Checkatrade
Contract type
Ongoing
Work mode
On-site · On-site (see listing for address)
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
Key details
- Own the strategy that takes trades from first touch to loyal paying customers
- Redesign the entire growth funnel, bringing together Product, Marketing, Sales, Data and CRM to build a revenue engine that scales
- Own the journey from acquisition through activation, conversion, retention and expansion, building a growth strategy that creates predictable revenue
- Turn free users into loyal paying customers by understanding where friction exists, removing it, and creating experiences that naturally convert users into long-term members
- Build a culture obsessed with experimentation, launching experiments across onboarding, pricing, lifecycle, CRM, in-product experiences and commercial offers
- Partner with Product, Sales, Marketing, Data and Customer teams to align priorities, influence roadmaps and move quickly on the biggest opportunities
- Use AI and automation to create leverage, including smarter segmentation, automated lifecycle journeys, faster experimentation and new ways of working
- Own key metrics including activation, conversion, upgrade rate, retention, ARPU and LTV:CAC, and build reporting and operating rhythms to keep everyone focused on them
- Identify new acquisition channels, monetisation opportunities and product-led growth motions
- Company mission
- Information not specified
Benefits
- Competitive salary + annual bonus
- Health, wellbeing and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special Day leave
- Buy & sell holiday scheme
- One week's paid charity leave
- And much more..
Requirements & details
- Experience leading growth across SaaS, marketplaces, PLG or SMB businesses, with a track record of scaling acquisition, activation and monetisation
- Deep understanding of growth funnels and commercial metrics, including activation, retention, LTV:CAC, segmentation and monetisation, and ability to turn data into action
- Product mindset, thinking beyond marketing campaigns and understanding how product, CRM, pricing and customer experience combine to drive growth
- Strong experimentation instincts, comfortable running rapid tests, proving or disproving ideas quickly and building systems that compound over time
- Confidence working with AI, automation and modern growth tooling to improve workflows, speed up execution and uncover opportunities
- Bias for action, simplifying complexity, making smart decisions and keeping momentum high
- Information not specified
- Uncategorized