Director, EMEA Marketing
Job description
Director, EMEA Marketing at G2, leading regional marketing for EMEA and reporting to the VP, EMEA with one direct report. The role owns EMEA pipeline generation, the EMEA event calendar, and the connection between the region and G2's central Growth Marketing team.
At a glance
- Employment
- Full-time
- Work mode
- Remote · London
- Languages
- English
What you'll do
- Own the EMEA marketing plan, budget, and pipeline target
- Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing
- Translate G2's global GTM strategy into a regional plan built for how European buyers actually buy
- Drive EMEA pipeline growth and conversion, covering the full volume of demand generated and how well it converts
- Lead EMEA event strategy and execution (executive dinners, sponsored events, partner events, virtual formats), including format, audience, calendar, and spend
- Lead the EMEA account-based marketing program, using buyer intent and account signals to prioritize target accounts
- Run the weekly pipeline and funnel review with EMEA sales leadership, and manage the marketing-to-sales handoff
- Partner with central Growth Marketing to adapt global campaigns and signals for EMEA, feeding regional results back into the global model
- Forecast and report on MQA, SQLA, pipeline, revenue, and average contract value using Salesforce and Looker
- Manage, coach, and develop one direct report
What we're looking for
- 7+ years of B2B marketing experience
- 2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management
- Hands-on experience designing digital one-to-one and one-to-few ABM campaigns, overseeing event efforts, as well as planning and executing bottom-of-the-funnel activation programmes
- Have owned an event strategy and run executive-level formats that produced pipeline, not just attendance
- Previously worked in a B2B company in the sales and marketing tech category
- Previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams
- Have turned buyer intent or behavioural signals into campaigns that converted, and can show which signals worked and which did not
- Motivated by results and contribution to pipeline/revenue
- Thrive in ambiguity and enjoy creating new ways of working
Nice to have
- Have been a G2 customer
- Well-versed in the enterprise software buying process
- Experience with our existing tech stack (SFDC, Marketo, 6Sense and Looker strongly preferred)
- Experience using AI tools to do the work
- Experience building a customer community in a region
Your team
EMEA Marketing
Leads marketing for the EMEA region, reporting to the VP, EMEA, with one direct report
Apply
About the company
The world's largest and most trusted software marketplace
G2 is the world's largest and most trusted software marketplace, helping businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. G2 has joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights.
Mission
To transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI
Key facts
- Software marketplace
- 200M+ combined annual visitors
- 6M verified reviews
- Joined forces with Capterra, SoftwareAdvice, and GetApp
- People-led ERGs and G2 Gives philanthropic program
Partners & customers