CRM Marketing Manager (m/w/d) – momox fashion | Berlin

momox

Contract type

Ongoing

Work mode

Hybrid · Hybrid (inferred: EU/NL where applicable)

Experience

3 years

Job description

Plan, implement, and optimize CRM campaigns across email, mobile push, in-app messages, and content cards
Manage discount campaigns end-to-end: from forecasting and pricing alignment to execution and performance measurement
Develop and optimize lifecycle journeys for activation, retention, and long-term customer loyalty
Drive segmentation and personalization, creating relevant content, offers, and inspiring fashion newsletters
Analyze CRM and business KPIs such as conversion, revenue, ROI, retention, and customer lifetime value; conduct A/B tests and tracking
Collaborate closely with Pricing, BI, Product, IT, Merchandise, Performance Marketing, Content, and Design teams to develop new CRM use cases
Use Braze for campaigns and canvases, and work with Looker or similar BI tools
Company mission
We have made it our mission to save our planet – one second-hand product at a time

Flexible working hours: hybrid model with 20 office days per quarter, option to work from home on other days, and up to 6 weeks per year from EU countries
Individual work environment: ergonomic setup with height-adjustable desks, choice of MacBook or ThinkPad, Bose noise-cancelling headphones, and home office equipment (ergonomic chair, additional monitors)
Discounted public transport ticket: Germany or Jobticket for Berlin S-Bahn
Professional development: budget and space for language courses, internal training, conferences, online courses, and more
Sports and fitness offerings: various sports activities during the week, including online training, massages, and more

Several years of experience in CRM marketing, ideally in e-commerce, fashion, or recommerce
Very good Braze skills: campaigns, canvases, segmentation, Liquid, push, in-app messages, and content cards
Experience with lifecycle communication, discount campaigns, forecasts, and data-driven optimization
Good sense for sales-driven copy and relevant fashion content
Commercial thinking, technical understanding, and enjoyment in translating creative ideas into measurable results
Ownership, prioritization skills, and confidence in stakeholder management
Fluent in German and English (at least C1)
Enthusiasm for second-hand fashion, trends, and sustainable consumption
Braze, Looker
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