OG
VP of Marketing (m/f/d)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
3 years
Job description
A senior, commercially minded marketing leader to own Ordio's marketing end to end, with accountability for pipeline, new ARR and efficient growth, working closely with the CEO, Sales and Product. The role is to build and scale the marketing engine for the next stage of growth and international expansion.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Own Ordio's marketing strategy, budget and operating cadence, with a clear focus on pipeline, customers, ARR, CAC and payback.
- Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO.
- Go deep into campaign performance, creative, landing pages and conversion — not just manage agencies or dashboards.
- Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation.
- Sharpen Ordio's positioning and messaging, translating an increasingly broad product suite into simple, differentiated customer value.
- Raise the bar on brand and creative quality while maintaining strong commercial accountability.
- Work closely with Sales on shared pipeline and revenue goals.
- Partner with Product on launches, self-service, trials, PLG experiments and conversion loops.
- Build the right team, processes, reporting and agency/freelancer setup as the function grows.
- Help internationalise Ordio's acquisition engine and establish repeatable GTM playbooks for new European markets.
What we're looking for
- Significant in house experience in B2B SaaS / software.
- Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between €3–10m ARR and €15–30m+ ARR.
- Strong experience with high-volume SMB / Lower Mid-Market acquisition, rather than only enterprise ABM.
- A proven ability to generate measurable pipeline, customers and revenue through marketing.
- Strong hands-on knowledge of Google, Meta and LinkedIn, ideally having owned meaningful budgets of €100k+ per month.
- Strong command of CAC, CPL, conversion, payback, pipeline economics and ARR.
- A full-funnel mindset: you think from acquisition through Closed Won, not just MQL generation.
- Strong understanding of brand, positioning, messaging and creative quality alongside performance marketing.
- Good understanding of content, SEO, lifecycle, CRM and conversion optimisation.
- Experience working closely with Sales on shared revenue targets and Product on launches, PLG and positioning.
- Experience leading and developing a marketing team while remaining willing to go deep into campaigns, numbers and execution.
- A genuine builder mentality: you've built or materially improved teams, processes, reporting and acquisition engines.
- Fluent German and business-fluent English.
Benefits
- Competitive compensation & benefits
- True ownership of a core growth function with direct impact on pipeline and ARR
- A steep learning curve across growth, product, international expansion and company building
- Top-tier equipment (MacBook Pro M4 or higher)
- Flexible setup: Hybrid or fully remote within Germany
- Well-being support: Subsidized gym memberships, wellness initiatives, Jobrad
- Guided by our values: Live for Customer Value, The Best Team Wins, We Own It, Earth Is
Apply
About Ordio GmbH
The all-in-one platform that helps teams run their day: shift planning, time tracking, absence & document management.
Ordio is the all-in-one platform that helps teams run their day: shift planning, time tracking, absence & document management. Simple, fast, and human. Around €5m ARR, with strong foundations in DACH, new products in market, and international expansion underway.
Key facts
- Around €5m ARR
- Strong foundations in DACH
- New products in market
- International expansion underway
- Scaling toward €20–50m ARR
What they value
- Live for Customer Value
- The Best Team Wins
- We Own It
- Earth Is