Senior Product Marketing Manager | Ireland | Remote
Job description
Senior Product Marketing Manager responsible for messaging, positioning and campaigns for Grafana Labs' Observability products, working within the Product org. The role combines go-to-market strategy, customer lifecycle campaigns and teaching product managers and go-to-market teams.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Ireland
- Pay
- EUR 104,000 – 124,800 / year
What you'll do
- Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey
- Conduct market and customer research to understand pain points, competition and opportunities
- Teach go-to-market and sales teams our products' capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects
What we're looking for
- 4+ years of relevant experience (product marketing, solutions marketing, product management)
- Experience with marketing and selling to a technical audience
- A passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers alike
- Experience leading product or feature launches autonomously as well as part of a team
- Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
- Exceptional writing and communication skills
- A high "say-do" ratio in executing and delivering impact
Your team
Product Marketing (within the Product org)
Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs; the team teaches product managers and engineers how to think about growth and demand and codifies product marketing knowledge into AI-forward tools and processes.
Benefits
- Restricted Stock Units (RSUs)
- 100% Remote, Global Culture
- Scaling Organization
- Transparent Communication
- Innovation-Driven
- Open Source Roots
- Empowered Teams
- Career Growth Pathways
- Approachable Leadership
- Passionate People
- In-Person onboarding
- Global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days
Apply
Direct apply at Grafana Labs
Opens the job posting at Grafana Labs
About Grafana Labs
The company behind Grafana Cloud, the fully managed observability platform
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. We are a 100% remote company with team members across 40+ countries.
Key facts
- Observability / software
- 100% remote company with team members across 40+ countries
- Grafana Cloud trusted by more than 10,000 organizations
- Built on open source and open standards
- Backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital
Partners & customers
What they value
- Transparency
- Autonomy
- Trust
- Collaboration
- High trust, low ego culture that values outcomes over optics