Senior PPC Specialist
Level inferred from job title
Job description
A Senior PPC Specialist role at Creatio focused on creating, managing and optimizing global paid advertising campaigns to drive lead generation and brand awareness. The position sits in the Digital Marketing // PPC Team and reports to the Digital Strategist.
At a glance
- Work mode
- Remote
What you'll do
- Create, manage, and optimize all digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn
- Make decisions about optimizing and stopping campaigns, and coordinate these decisions with stakeholders
- Plan and schedule marketing campaigns across different channels and regions
- Collaborate with internal teams to develop and execute campaigns effectively, and provide recommendations on personalization and optimization strategies
- Create and deliver reports of KPIs; measure, monitor, and communicate key metrics
- Analyze the effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed
- Identify new approaches and strategies for paid advertising
- Coordinate with management on strategy planning and execution, and implement AI-driven insights to improve ROI and campaign efficiency
- Launch and optimize advertising campaigns on ChatGPT and other LLM platforms
What we're looking for
- Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels
- Experience with A/B testing and Google Ads experiments
- Strong proficiency in Google Analytics (GA4)
- Ability to launch campaigns from scratch, including pixel implementation and conversion setup
- Data-driven analytical mindset with a keen eye for detail and a focus on optimization
- Strong collaboration skills with digital, content, and design teams
- Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests
- Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions)
- Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights
- Hands-on experience in performance analysis and lead generation funnel tracking
- Experience in market research, competitor analysis, and user feedback analysis, with a proven ability to plan and execute full-funnel acquisition strategies
- Knowledge of managing advertising campaigns on AI platforms such as ChatGPT and other LLMs
Nice to have
- Google Tag Manager expertise
- Experience managing YouTube
Your team
Digital Marketing // PPC Team
Reports directly to the Digital Strategist.
Benefits
Competitive compensation and benefits designed to support you and your family; the exact package may vary depending on your country of residence and employment type
- Clear career paths, mentorship opportunities, and access to continuous learning
- Flexible work arrangements and initiatives that empower you to manage your schedule effectively
- A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one
- Be part of a company that embraces new ideas, modern technologies, and bold thinking
Apply
About Creatio
One of the fastest-growing AI software companies
Creatio is an AI software company offering AI CRM and workflow automation. With a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily.
Key facts
- AI software / CRM and workflow automation
- Quarterly bookings reaching 255% of prior-year results
- Serves thousands of customers in over 100 countries
- Automates tens of millions of workflows daily
- Recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports
- Named to Inc.'s Best Workplaces list in 2025
What they value
- Genuine care for clients and partners
- Collaboration
- Creativity
- Accountability
- Ambition