Senior Growth Marketing Manager
Job description
A senior growth marketing role at M-KOPA owning conversion growth pods, starting with Repeat Phones and later Digital Lending and Lifecycle. The role is fully remote within UTC-1 to UTC+3 time zones.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
What you'll do
- Take ownership of reactivation and upgrade campaigns in CleverTap for Repeat Phones, working with the Growth Lead
- Work directly with the Digital Lending lead to understand cash loan growth end to end before taking it on
- Carry primary responsibility for Digital Lending for a defined period
- Join the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead
- Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
- Track funnel performance and flag drop-off points to the pod lead you're supporting
- Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses
- Turn what works into documented playbooks the next person can pick up
- Keep data quality and campaign tracking clean enough that leadership can trust the numbers
What we're looking for
- 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved
- Judgment as much as skill: able to walk into a pod, understand what's working and why, and make calls on where to push
- Genuine appetite for pod leadership
- Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfortable reading a funnel or cohort without translation
- Energized, not unsettled, by ambiguity
- Strong enough presence to build trust quickly with senior leads across two different pods
Your team
Product Growth team
Expanding Product Growth team with core growth pods including Repeat Phones, Digital Lending, and Lifecycle
Benefits
- Fully remote role within UTC -1 to UTC +3 time zones
- Work with diverse teams across UK, Europe, and Africa
- Professional development programmes and coaching partnerships
- Family-friendly policies and flexible working arrangements
- Well-being support and career growth opportunities
How to get hired
- 1Applications reviewed on a rolling basis
- 2Shortlisting and interviews take place at any stage during the recruitment process
- 3Pre-employment background checks for successful applicants: criminal records, identification verification, academic qualifications, employment dates and employer references
Apply
Direct apply at M Kopa
Opens the job posting at M Kopa
About M-KOPA
M-KOPA provides a fair, flexible, customer-centric financing model creating financial inclusion for the traditionally excluded. Its technology has connected 2.5 million first-time smartphone users, with 70% of customers using M-KOPA products for income generation and 35,000+ livelihoods created for agents, 2.1 million tonnes of CO₂ avoided through clean energy products, and over 127,700 circular economy products provided.
Mission
We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.
Key facts
- Helped over 10 million customers access over $2 billion in credit
- 2.5 million first-time smartphone users connected
- 70% of customers use M-KOPA products for income generation
- 35,000+ livelihoods created for agents
- 2.1 million tonnes of CO₂ avoided through clean energy products
- Over 127,700 circular economy products provided
- Over 10,000 e-bikes financed in Kenya
- Recognized four times by the Financial Times as one of Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026)
- Named on CNBC's World's Top Fintech Companies 2025 & 2026
- Named by TIME100 Most influential companies in the world 2023 and 2024