LL
Senior Growth Manager (m/w/d)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · 5+ years
Job description
Senior Growth Manager responsible for designing and steering end-to-end growth campaigns across the funnel for a digital wealth manager, from acquiring affluent private clients to activating them.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Develop end-to-end campaign concepts for defined growth initiatives and own their target achievement
- Create structured briefings for Performance Marketing, CRM and Content derived from campaign goals and audience
- Identify and optimize growth levers along the entire sales funnel
- Identify campaign approaches for unused audience segments and funnel gaps and turn hypotheses into optimizations
- Steer campaigns via KPIs such as Net New Money, CAC and effectiveness
- Document decisions, assumptions and learnings systematically for the team
- Coordinate implementation across all contributing teams without formal authority, tracking milestones and escalating blockers
What we're looking for
- At least 5 years of relevant experience in a dynamic environment, ideally FinTech, strategy consulting, banking or a company with products needing explanation
- Designed and steered digital acquisition funnels and multi-channel campaigns across paid, owned and earned
- Experience and personal affinity for the topic of investing
- Formulates briefings that specialists can implement quickly and evaluates their results with expertise
- Data-driven thinking: formulates and tests hypotheses and translates results into actionable measures
- Confident with tools such as HubSpot, Salesforce, Braze and analytics platforms
- Coordinates cross-departmentally without formal authority and holds different interests together
- Convincing communication in German and English, with specialist teams as well as at C-level
- Draws motivation from campaign success and takes responsibility for target achievement
- Actively shapes structures and processes during a transformation phase and tackles topics proactively
- Gives and takes professional feedback and argues diplomatically and assertively at C-level
Your team
Marketing
Cross-functional work with Marketing, Investments and Sales
Benefits
- Flat hierarchies and cultural openness in an international team
- Flexible working models, working hours and mobile working arrangements
- 28 days of vacation plus 2 additional free days on December 24 and 31
- Annual development budget of 1,500 €
- High-quality equipment including MacBook, headphones and display
- Attractive conditions for the company's investment strategies, monthly lunch allowance and exclusive discounts
- Regional organic products in the office and health initiatives or a health assistance program
How to get hired
- 1First get-to-know-you with the recruiting team via video call
- 2Video interview with your future manager
- 3Case study: show how you design, steer and evaluate a growth campaign in a realistic scenario
- 4In-person meeting: meet the team and gain practical insights into working with Marketing, Investments and Sales
Apply
About LIQID
One of the leading digital wealth managers in Europe and one of the fastest-growing German fintechs
Offers comprehensive investment solutions from first-class wealth management to curated portfolios of the world's best private equity and venture capital funds, with over 4 billion euros in assets under management.
Mission
Create equal conditions for wealthy investors by giving them access to expertise and investment solutions previously closed to them, balancing people, environment and profit.
Key facts
- FinTech / digital wealth management
- Over 4 billion euros in assets under management
- Among the leading wealth managers in Germany
Partners & customers
LGTToscafundHQ TrustProject A
What they value
- Balance between people, environment and profit
- Equal opportunity employer