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Senior Field Marketing Manager - North
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
Senior Field Marketing Manager for Twilio's North region (UK & Nordics), leading regional field marketing and high-touch event strategy to accelerate pipeline conversion and revenue growth in key target accounts.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
- Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points.
- Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen).
- Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
- Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity.
- Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
- Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
- Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.
What we're looking for
- 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
- Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
- Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies.
- Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
- Exceptional organisational discipline and project management skills to handle multiple complex event activations simultaneously.
- Bachelor's degree or equivalent practical experience.
Nice to have
- Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.
Your team
North Field Marketing
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- A retirement savings program
Apply
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About Twilio
Shaping the future of communications
Twilio delivers innovative communications solutions to hundreds of thousands of businesses and empowers millions of developers worldwide to craft personalized customer experiences. It is a remote-first company with a strong culture of connection and global inclusion.
Key facts
- Communications technology / SaaS
- Remote-first company
- May ask employees to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings
- Uses AI to help make its hiring process efficient; every hiring decision is made by real Twilions
- Core products include WhatsApp for Business, Voice AI, and Conversations
- Values are called Twilio Magic
- Supports employee volunteering and donation efforts
Partners & customers
AWSMetaGoogle
What they value
- Twilio Magic