Senior CRM Manager - Klaviyo & Automation/ E-Mail Marketing Manager (m/w/d)

Rosental Organics GmbH

Contract type

Ongoing

Work mode

Remote · Germany

Experience

Mid-level · 3+ years

Job description

Rebuild and lead the Klaviyo email/retention channel for a D2C organic cosmetics brand, architecting flows, segmentation and testing to drive growth toward 100 million.

At a glance

Work mode: Remote · Germany
Languages: German – C1, English – fluent

What you'll do

Take over Klaviyo with 60+ flows, loyalty and subscription and turn the channel into the biggest growth lever
Rebuild the entire flow architecture from scratch: post-purchase, second-order, winback and subscription flows
Establish a testing machine: one clean A/B test per week, documented learnings, clear rollout decisions
Own campaign logic and segmentation: engagement segments, storytelling sequences, new vs. existing customer differentiation
Put Klaviyo AI and predictive features to productive use, embedding predictive CLV, churn risk and next order date into segmentation and flow logic
Manage and challenge the agency professionally, being the internal authority measuring every recommendation against data
Build out subscription and loyalty communication so repeat purchase rates measurably rise

What we're looking for

At least 3 years of CRM, retention or lifecycle experience in a D2C or e-commerce company with relevant scaling
Proven Klaviyo expertise: complex flow architectures, segmentation logic, A/B testing setups, deliverability management
Shopify stack experience is mandatory
Analytical depth: cohort analyses, repeat-rate structures, attribution logic and incrementality thinking
Productive use of LLM tools like Claude or ChatGPT for analyses, segment logic, copy or process automation, with demonstrable results
German at C1 level and confident English

Nice to have

Basic HTML/CSS knowledge is a plus

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