Senior CRM Executive
Level inferred from job title
Job description
A Senior CRM Executive role at LemFi building and shipping email, push, in-app and SMS campaigns across remittance, credit and savings products. The role is hands-on, owning campaigns end to end from brief to live send and reporting on results.
At a glance
- Work mode
- Remote
What you'll do
- Build and launch campaigns end to end in the marketing automation platform: segments, content, scheduling and send
- Turn campaign requests from across the business into clear builds, and push back when a brief doesn't hold up
- QA every send before it goes: targeting, personalisation, links, localisation and compliance sign-off
- Run A/B tests on subject lines, timing, offers and channels, and feed what wins into the next campaign
- Keep the campaign calendar honest so customers aren't hit by five messages in one day
- Report on every campaign in numbers the team can act on: who received it, who converted, what it was worth
- Spot what's repetitive in your own work and template or automate it
What we're looking for
- 1-3 years in CRM, email marketing or lifecycle, ideally in fintech, e-commerce or another high-frequency consumer product
- Hands-on with a marketing automation platform (Customer.io, Braze, Iterable or similar) - you build the campaign yourself
- Working knowledge of Liquid and HTML for personalised, dynamic content
- An eye for detail that catches the wrong segment or the broken link before the customer does
- Comfortable pulling your own numbers, with basic SQL or a BI tool such as Tableau, Looker, Amplitude or Mixpanel
- Bias to ship: you'd rather launch, measure and iterate than polish a brief
- Comfortable using AI tools to speed up copy variants, translations and QA checks
Nice to have
- Lived experience or deep empathy with the life of our users - the millions who move countries to build something better
- Language skills in Italian, Portuguese, German, Mandarin, Wolof or Swahili
- Experience running campaigns in a regulated or compliance-sensitive comms environment
Your team
CRM
Reports to the Senior CRM Manager for Campaigns and works daily with Growth Managers, Product Marketing, Design and Compliance.
Apply
About LemFi
Ambition has no passport.
LemFi started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit.
Mission
We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet.
Key facts
- Started with remittances
- Runs multi-currency accounts, Savings, eSIMs and Credit
What they value
- Grit
- Ownership
- Ambition