Sales Development Representative (SDR)
Job description
Sales Development Representative role at HowGood, prospecting food and CPG companies and turning them into qualified first meetings for Account Executives. The role is a founding member of HowGood's SDR team, working directly with the Head of Sales.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Europe
- Pay
- USD 70,000 – 80,000 / year
What you'll do
- Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers.
- Cold call, email, and message sustainability, R&D, procurement, and commercial leaders every day, with outreach creative enough to stand out from the other vendors in their inbox.
- Work the suppliers who submit data through SupplierConnect: research each account, find the right buyer, and start a sales conversation.
- Spot buying signals, such as new climate commitments, Scope 3 reporting deadlines, retailer data requests, and new sustainability hires.
- Qualify every meeting against agreed criteria before it reaches an AE's calendar, and hand it off with clear notes.
- Use AI tools to research accounts, personalize outreach, and keep the CRM accurate daily.
- Test messaging by segment, track what converts, and share results with the sales team each week.
What we're looking for
- A prior prospecting role (SDR or BDR) and a prior quota-carrying role, ideally at a B2B SaaS or data company.
- A track record you can show with numbers: meetings booked, quota attainment, pipeline sourced.
- A creative streak.
- No fear of the phone.
- Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants.
Nice to have
- Experience selling into food, CPG, retail, or supply chain companies.
- Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions or ESG reporting.
- Experience selling to enterprise accounts with several stakeholders.
- A second language for prospects in Europe. Preference for German, French, Spanish, and Italian.
Your team
SDR team
A founding member of HowGood's SDR team, working directly with the Head of Sales.
Benefits
- Medical, dental and vision insurance
- Disability insurance
- Flexible paid time off
- Three months of paid parental leave
- Time off to volunteer
- Support for continued education
Apply
Direct apply at HowGood
Opens the job posting at HowGood
About HowGood
The world's largest database on food product sustainability
HowGood is an independent research company and SaaS platform with the world's largest database on food product sustainability. Its platform, Latis, assesses more than 33,000 ingredients across eight sustainability metrics, including on-farm emissions, water use, soil health, biodiversity, animal welfare and labor risk.
Mission
Help food brands, retailers, restaurants, and ingredient suppliers measure, reduce, report, and communicate the environmental and social impact of what they make and sell.
Key facts
- Food product sustainability data and SaaS
- Latis assesses more than 33,000 ingredients across eight sustainability metrics
- Backed by FirstMark
- Sustainability, R&D, and procurement teams at some of the largest food companies in the world use the platform
Partners & customers