Regional Marketing Manager North Eastern Europe

Contract type
Ongoing
Work mode
Remote · Netherlands
Experience
3 years

Job description

The Regional Marketing Manager, North Eastern Europe drives regional growth across North Eastern Europe by developing and executing a well-defined marketing strategy and tactical field marketing plans. The role partners with commercial and cross-functional teams to align plans with business targets and deliver measurable impact.

At a glance

Work mode
Remote · Netherlands
Languages
English – fluent

What you'll do

  • Develop and execute field marketing plans that drive growth across North Eastern Europe, aligning regional market needs with EMEA and global business objectives.
  • Conduct market research and analyze local trends, customer segments, and competitive positioning across the Nordics and Eastern Europe to identify growth opportunities and shape bottom-up regional strategy.
  • Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools to support decision-making.
  • Support regional new-product launch execution through the DBS Launch Excellence process, working closely with Sales Enablement functions on planning, KPI measurement, and post-launch analysis.
  • Measure marketing program effectiveness, adjust plans based on performance, and strengthen customer and market visibility to improve competitive position and share of wallet.
  • Develop and manage regional thought leadership plans, working with internal experts, key opinion leaders, and external partners to translate market priorities into relevant content, engagement programs, and customer-facing initiatives.
  • Build productive relationships with customers, key opinion leaders, distributors, and external stakeholders across North Eastern Europe to ensure a customer-centric, value-driven approach and strengthen regional thought leadership.

What we're looking for

  • Relevant experience in field marketing or product marketing, preferably within healthcare, medical technology, life sciences, or diagnostics.
  • Proven regional marketing experience across the Nordics and Eastern Europe is required.
  • Demonstrated experience working across indirect or hybrid commercial channels and executing marketing plans with distributors and direct commercial teams is required.
  • Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns across multiple countries with differing market dynamics.
  • Fluency in English, with strong written and verbal communication skills, is required.
  • Experience developing and managing thought leadership programs, including collaboration with internal subject-matter experts, key opinion leaders, and external stakeholders.
  • Proficiency in synthesizing complex market data into actionable insights and measurable marketing plans, with experience working effectively across commercial and cross-functional teams in a matrixed organization.
  • Ability to travel regularly across North Eastern Europe and, when required, to other EMEA locations for customer visits, partner meetings, internal meetings, product launches, and industry events.
  • A valid driver's license and acceptable driving record may be required depending on assigned activities.

Nice to have

  • Experience in the medical devices or diagnostics sector; knowledge of anatomical pathology is an advantage.
  • Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI.
  • Additional regional languages are an advantage.

Your team

EMEA Regional Marketing Team

Part of Leica Biosystems; the role reports to the Director, EMEA Marketing.

Benefits

A broad array of comprehensive, competitive benefit programs that add value to our lives, including a health care program and paid time off.

  • Flexible, remote working arrangements for eligible roles.

Apply

About Danaher

Bring more to life.

Leica Biosystems, one of Danaher's 15+ operating companies, is a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, empowering clinicians with innovative, reliable solutions so they can give patients timely, accurate answers.

Mission

Advancing Cancer Diagnostics, Improving Lives

Key facts

  • life sciences, diagnostics and biotechnology
  • Leica Biosystems is one of Danaher's 15+ operating companies
  • Danaher's system of continuous improvement
  • Leica Biosystems' mission is "Advancing Cancer Diagnostics, Improving Lives"

What they value

  • Innovate for tangible impact
  • Culture of belonging
  • Continuous improvement