NG
Marketing Lead (m/w/d) – Content, LinkedIn & Video | KI-Software für Bau & Immobilien
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · 5+ years
Job description
As the first marketing hire, you will build inbound marketing from scratch for a construction and real estate AI software company, working closely with the founders and Principal Architect.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Germany
- Languages
- German, English
What you'll do
- Define positioning and story together with the founders
- Run LinkedIn as the most important channel: company pages, founder posts, support for Marko's feed, own feed
- Produce short clips, videos (ideally on camera) and app walkthroughs for YouTube yourself
- Write website and blog texts, build demo and test forms, track every inquiry with source in the CRM, create content found on Google and in AI search
- Take over the newsletter
- Join sales calls twice a week and turn them into posts, videos, customer stories and quotes, each with approval
- Create content before, during and after trade fairs (BAU, EXPO REAL, BIM World) and be at the booth
What we're looking for
- At least five years of B2B marketing focused on content, and at least once the first marketing person (startup or new unit)
- Hands-on: writing, graphics and simple video editing done by you, with work samples that are largely your own and their results
- Has already produced own videos
- SEO and AI search: has made a company visible for a self-chosen search term and knows from own tests how content lands in ChatGPT, Perplexity and Google AI Overviews
- Works daily with Claude, ChatGPT or similar; AI-based content workflow but with own input and style
- Fact accuracy: no unchecked numbers, no customer logos without approval
- German and English, written and spoken, to a standard that needs no proofreading
Nice to have
- Has founded a company before
- Experience with system builders, general contractors, developers or building material manufacturers as customers, PropTech or ConTech
- Has written texts for founders or moderated webinars
- Has worked trade fairs before
- English and German also on camera
- Additional foreign languages (Korean welcome) are a plus
- Figma, Premiere or CapCut, Beehiiv, Zoho CRM
Benefits
- Build marketing from the ground up and shape how neoBIM sounds
- Short paths: report to the Principal Architect and founders, decisions made in one conversation
- Live product and real customer conversations as raw material for content
- Remote in Germany or hybrid in Karlsruhe, plus team and trade fair days
- Full-time, start as soon as possible
- Good hardware and the tools you need
- Real onboarding and feedback
Apply
About neoBIM GmbH
AI software for the construction and real estate industry
neoBIM develops AI software for construction and real estate; its product brand PLIERA serves system builders, general contractors and developers.
Mission
Turn a plot of land into building variants with profitability calculations, and find construction projects before they are tendered
Key facts
- Construction / PropTech
- Product brand is PLIERA
- Founders are pioneers of architecture software
- Most conversations so far come from outbound sales and trade fairs
- Brand book, website, newsletter and rules for public statements already exist
What they value
- Fact accuracy: no unchecked numbers, no customer logos without approval
- Initiative, personality and desire to make things matter more than the CV