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Marketing Lead (B2B iGaming)
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 4+ years
Job description
A Marketing Lead at a B2B iGaming software provider, reporting to the Chief Commercial Officer and owning the global B2B marketing strategy, brand positioning, events and lead generation. The role focuses heavily on exhibition stand build-up and VIP side events at major iGaming summits.
At a glance
- Employment
- Full-time
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives
- Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities
- Define, champion, and uphold a distinct brand positioning, tone of voice, and visual identity across all external customer and partner touchpoints
- Partner with the HR/People team to develop and drive the internal brand strategy, shaping company values, internal communication channels, corporate culture initiatives, and employer branding
- Establish and maintain global brand guidelines, design templates, and asset libraries for use across internal departments, remote teams, and external partners
- Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA)
- Oversee stand design, spatial layout, contract negotiations, vendor selection, construction logistics, and tech setup on-site
- Coordinate booth management, delegate scheduling, promotional merchandise production, catering, and staff briefings
- Conceptualize and host exclusive networking events, dinners, executive meetups, and client parties around major summits
- Drive pre-event outreach, lead capture strategies at booths, post-event follow-up campaigns, and performance analysis
- Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels
- Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals
- Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners
- Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage
- Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients
- Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits
- Ensure all sales collateral accurately reflects product roadmaps and brand excellence
- Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms
- Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles
- Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams
- Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns
- Lead and mentor the marketing team and external vendors
- Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership
What we're looking for
- 4+ years in a senior marketing role within the B2B iGaming sector (Game Provider, Aggregator, or Platform)
- Proven track record of developing and executing both B2B product brand strategies and internal employer branding initiatives
- Hands-on experience in managing large-scale exhibition stands (concept, build-up, logistics, vendors) and hosting off-site VIP events at major iGaming summits (ICE, iGB, SBC, SiGMA)
- Strong understanding of B2B lead generation, sales pipelines, and how marketing directly supports revenue growth
- Familiarity with website CMS platforms, analytics tools (Google Analytics, Hotjar), CRM systems (HubSpot/Salesforce), and design management (Figma, Canva, Photoshop)
- Proven track record of managing external agencies, stand contractors, print suppliers, and PR partners
- Outstanding oral and written English skills
- High level of ownership, strong cross-functional communication skills (especially with HR and Product teams), stress resilience during busy exhibition seasons, and an eye for creative detail
Nice to have
- Additional languages are a strong plus
Benefits
20 working days of paid vacation, plus 10 additional paid days off, 10 paid sick days, and all national holidays in your country
- Competitive Salary in EUR with annual performance reviews
- Full-time remote role (8 hours + 1 hour lunch) with mandatory availability between 9:30 and 17:30 CET
- Medical insurance, psychologist support, and Polish, Slovak speaking clubs
- Reimbursement for courses, training, and certifications
- Support for language classes, sports, massages, or life coaching
- 6-month probation period
How to get hired
- 1Feedback on your application will be provided within two weeks if a positive decision is made regarding your candidacy
Apply
About Enjoy Gaming LLC
Software provider focused on creating high-quality digital entertainment experiences
ENJOY Gaming is a software provider focused on creating high-quality digital entertainment experiences, including Slots and Live Games. Our team brings together experienced professionals in game development, product, and design, driven by a passion for innovation and quality.
Key facts
- iGaming software
- Software provider focused on Slots and Live Games
- Team brings together experienced professionals in game development, product, and design
What they value
- Ownership
- Excellence
- Drive