Marketing & Brand Assistant | DTC E-commerce | 100% Remote EU

Contract type
Part-time
Work mode
Remote · Europe, Armenia, Georgia, Malaysia
Experience
3 years

Job description

Assistant to the Brand Manager for Hooks & Needles, a crochet and knitting brand, supporting product development, customer feedback, market research, community, and marketing. It is a hands-on, fully remote contract/freelance role.

At a glance

Employment
Freelance · Independent contractor
Work mode
Remote · Europe, Armenia, Georgia, Malaysia
Pay
EUR 1,000 / month

What you'll do

  • Help develop and improve products for Hooks & Needles
  • Review patterns, instructions, and content for accuracy and quality
  • Work with creators and internal teams to bring projects to life
  • Review customer feedback and spot trends, issues, and opportunities
  • Turn insights into ideas for improving products and the customer experience
  • Keep up with crochet and knitting trends
  • Research new ideas, products, and opportunities for the brand
  • Help with product-related customer questions and feedback
  • Keep an eye on online communities and what customers are talking about
  • Help execute marketing initiatives and campaigns
  • Source creative content and support product storytelling
  • Use AI tools to speed up research, analysis, and everyday tasks
  • Look for ways technology can help work faster and smarter

What we're looking for

  • Extreme attention to detail
  • Organized
  • Tech-savvy, comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools
  • Independent
  • Adaptable
  • Curious
  • Open to feedback

Nice to have

  • Crochet or knitting knowledge
  • Experience in e-commerce, product development, or brand management

Your team

Hooks & Needles

One of Foxelli Group's creative brands built around crochet and knitting

Benefits

  • Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness
  • Complimentary gym memberships and company-sponsored outdoor adventures
  • A personal development budget
  • Generous paid time off, including parental leave and vacation days
  • A budget for your home office setup
  • Strong company culture and a network of unique individuals that celebrate you

How to get hired

  1. 1Apply - A simple form that helps us know who's stepping into our world
  2. 2Ribbon AI Interview - a short, guided video step that helps us understand your thinking style in a calm, private space
  3. 3Interview - a conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together

Apply

About Foxelli Group

A D2C e-commerce company building brands that reach millions and generate over $20M annually, ten years in.

Mission

Create products customers love and a team that actually enjoys building them.

Key facts

  • E-commerce
  • D2C brands reach millions and generate over $20M annually
  • Ten years in
  • Hires exclusively in-house and doesn't work with external recruitment agencies
  • Uses Revolut for payments
  • Primarily works in the Eastern European Time Zone (EET - UTC+2/UTC+3)

What they value

  • Love to learn
  • Experiment
  • Think boldly
  • Make decisions
  • Build things that matter