Demand Generation Program Manager | Canada | Remote
Job description
Owns Grafana Labs' recurring webinar program across AMER, EMEA, APAC and LATAM, running the full operating rhythm from calendar and presenter booking to promotion, follow-up and reporting. The role sits in the Demand Generation team and focuses on automating the production mechanics and tying sessions to pipeline.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Canada
- Pay
- CAD 101,000 – 122,000 / year
What you'll do
- Own the webinar calendar end to end: presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
- Keep sessions practitioner-first: brief technical presenters, shape the outline, and keep a session useful to the audience that registered for it.
- Bring data to topic planning: use past performance and downstream pipeline quality to recommend what to run and what to retire, and lock the plan with demand gen and product marketing each quarter.
- Automate the production line: extend the automation behind session setup and promotion, and push into parts of the process a person shouldn't be doing by hand, including repurposing recordings into other content.
- Report on what happens after the session: connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
- Grow the program's reach: expand into additional languages and formats where the numbers justify it.
What we're looking for
- 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus).
- Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions, with a cadence you were accountable for hitting.
- Hands-on with a webinar platform (ON24, Zoom Webinars, Contrast, Goldcast or similar) and the plumbing behind it: CRM campaigns, registration sync, attendance data, follow-up triggers.
- Comfortable working with technical presenters; able to brief an engineer or solutions architect and hold the line on what the audience came for.
- Hands-on with AI in your actual work: built automations or agentic workflows (or visibly on that path), and think about AI as leverage.
- Comfortable with data: can pull your own numbers, sanity-check them, and build a program readout a VP would trust.
- Strong program management fundamentals; shipping on time without needing a coordinator.
Nice to have
- Content repurposing at scale: clips, blog, social, on-demand libraries.
- Localized program experience, and a view on when translation earns its cost.
- Familiarity with the observability, monitoring or open source ecosystem.
- Customer.io, Salesforce and a modern data stack (BigQuery or similar).
- Experience with product-led motions alongside sales-led ones.
Your team
Demand Generation
Creates and accelerates pipeline across the full customer journey, running lifecycle email programs driven by an AI engine, territory-level buying signals surfaced to sales leaders, and agentic workflows.
Benefits
- 100% Remote, Global Culture
- Scaling Organization
- Transparent Communication
- Innovation-Driven
- Open Source Roots
- Empowered Teams
- Career Growth Pathways
- Approachable Leadership
- Passionate People
- In-Person onboarding
- Global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days
- Restricted Stock Units (RSUs)
Apply
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About Grafana Labs
The company behind Grafana Cloud, the fully managed observability platform
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI. We are a 100% remote company with team members across 40+ countries.
Key facts
- Observability / open source software
- 100% remote company with team members across 40+ countries
- Grafana Cloud trusted by more than 10,000 organizations
- Backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital
- Global annual leave policy of 30 days per annum
Partners & customers
What they value
- Transparency
- Autonomy
- Trust
- Collaboration
- Open source roots
- High trust, low ego culture that values outcomes over optics