Data Planner (CRM)
Job description
A Data Planner role at VML working on a large automotive account, acting as a link between data analysis and marketing strategy to develop and deliver data-driven CRM programs.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · 4 days/week in office · London, United Kingdom
What you'll do
- Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables
- Analysing campaigns to develop actionable insights
- Defining KPIs, benchmarks, targets, and forecasts
- Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams
- Measuring, evaluating, and optimising marketing activity using best practice testing methodologies
- Presenting regularly to clients and attending client meetings
- Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website
- Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders
What we're looking for
- 2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills
- Strong understanding of CRM principles and digital marketing landscape
- Proven ability to manage your own projects and work effectively within cross-functional teams
- Excellent communication, organization, proposal writing, and presentation skills
- Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences
- Strategic thinking and analytical skills, with a high level of numeracy
- Proficiency in Excel and other data analysis tools
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries
- A passion for data and its potential to drive business impact
Nice to have
- Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud
- Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target)
- Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial
Your team
Data planning team (EMEA Data team)
A dynamic and award-winning data planning team within a fast-paced agency environment, part of the wider EMEA Data team with a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.
Apply
Direct apply at Wundermanthompson
Opens the job posting at Wundermanthompson
About VML
A global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands.
Key facts
- Creative agency
- Global network spans 55+ markets
- Principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore
- Consistently ranks among the world's leading creative companies, including the WARC Creative 100
- Part of WPP
What they value
- Human First