Analytics Manager
Job description
An Analytics Manager role within the VML Data team, leading a team of analysts to analyse client data and marketing performance and deliver measurement and insight projects. The role is predominantly technical, grounded in web analytics data, and involves acting as a trusted data advisor to clients.
At a glance
- Work mode
- Hybrid · 4 days/week in office · London, United Kingdom
What you'll do
- Manage a team of analysts to deliver the optimal quality of work
- Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI
- Design, manage, and deliver end-to-end analyses aimed at helping Marketing to optimise across the funnel
- Manage all workloads and allocate projects based on skills and capabilities, ensuring all in the team are learning new skills
- Oversee the delivery of measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour
- Deliver and take lead on strategic projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding
- Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
- Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
- Manage and resolve data issues involving quality and consistency of data
- Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
- Present to clients and attend client meetings
- Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making
- Offer leadership and expertise to support the development of junior team members
- Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team
What we're looking for
- 8+ years working in a marketing or related field an analytics manager or senior analyst who has managed a team
- Experience of coding languages for analysis (Python, BigQuery & SQL preferred)
- Experience of web analytics tools such as GA
- Experience of developing wireframes and creating dashboards
- Experience in data storytelling, demonstrating how to interpret data into recommendations
- Understanding of where and how to use AI to optimise efficiency and effectiveness
- Proven record of delivering high quality outputs
- Attention to detail and a commitment to accuracy
- Ability to manage a team as well as own workload autonomously and thrive in an agency environment, working across multiple teams
- Able to translate business needs and requirements to analytical methods and outputs
- Good written and verbal communication skills
- High level analytical skills in relation to performance analysis
- Experience of devising, implementing and managing reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio
- Good knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance
Your team
VML Data team
The wider analytics and data team, working with data strategists and consultants to answer business questions.
Apply
Direct apply at Wundermanthompson
Opens the job posting at Wundermanthompson
About VML
A global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. With the merger of VMLY&R and Wunderman Thompson, it is part creative agency, part consultancy, and part technology powerhouse. VML is part of WPP.
Mission
Guided by a Human First philosophy, create connected brands that drive growth
Key facts
- over 30,000 employees
- Creative agency, consultancy and technology
- Global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore
- Over 30,000 employees across 150+ offices in 64 markets
- Consistently ranks among the world's leading creative companies, including the WARC Creative 100
- Part of WPP
- Adopted a hybrid approach, with teams in the office an average of four days a week
What they value
- Human First
- Connection
- Belonging
- The power of differences
- Respect