R
CRM Manager
Contract type
Ongoing
Work mode
Remote · Europe
Experience
Mid-level · 2+ years
Job description
CRM Manager role at an international iGaming company, planning and running CRM campaigns across casino and sportsbook verticals and managing the full player lifecycle.
At a glance
- Work mode
- Remote · Europe
- Languages
- English – intermediate
What you'll do
- Plan and run CRM campaigns across the casino and sportsbook verticals
- Manage the full player lifecycle, including activation, retention, and reactivation
- Build and maintain player segments based on behavioral and transactional data, including casino activity, betting patterns, and deposit behavior
- Develop personalized communications and offers for different player segments
- Design and run A/B tests to improve engagement, conversion, and retention
- Monitor campaign performance daily and regularly audit CRM activities
- Track and analyze core CRM metrics and campaign contribution to GGR/NGR
- Turn analysis into concrete actions and recommendations that improve CRM results across both verticals
- Support the shift from manual campaigns to automated retention flows
- Process and prioritize stakeholder requests based on business impact
- Work closely with Product, Marketing, Analytics, and VIP teams
What we're looking for
- 2+ years of hands-on CRM experience in iGaming (casino and/or sportsbook)
- Solid understanding of bonus mechanics and their economics, lifecycle funnels, and engagement strategies
- Proven track record in segmentation and personalized communication
- Hands-on experience with CRM automation platforms
- Strong analytical skills - able to pull actionable insights from large datasets and work confidently with core metrics
- Intermediate English
Nice to have
- Analytical and data-driven approach to decision-making
- Proactive mindset and ability to work effectively in a fast-paced environment
- Genuine interest in improving player engagement and retention in iGaming
Benefits
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Apply
About RISK inc
An International iGaming Company Pushing the Boundaries of Entertainment
An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
Key facts
- 1000+ professionals
- iGaming
- 20+ locations
- Serves over 300,000 customers
- Expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics