CRM Manager - Retention & Engagement (m/w/d) – Data & CLV

Contract type

Ongoing

Work mode

Remote · Germany

Experience

3 years

Job description

A CRM/retention analytics role focused on proving retention through cohort, CLV and holdout-test analysis to steer budget, tests and campaigns.

Define the retention baseline: repurchase rates, CLV and days between orders by market, acquisition channel and customer segment.
Build independent CRM reporting from scratch with own attribution logic and weekly steering.
Prove incrementality through holdout tests for loyalty program, discount mechanics and central flows.
Steer subscription economics: identify churn drivers, quantify sign-up levers, compare subscription CLV vs one-time purchase CLV.
Deliver segmentation and target group logic for all campaigns and flows, setting direction for email and agency.
Validate, calibrate and operationalize predictive analytics from Klaviyo (CLV, churn risk, next order date).