Werkstudentin im Bereich Performance Marketing Analytics (m/w/d)

Key details

• Support and optimize performance campaigns on Google, Meta, and Pinterest, analyzing KPIs and deriving optimization measures
• Create and optimize paid ads and test different target groups, formats, messages, hooks, and creatives
• Collaborate with external UGC creators, from ideas and briefings to content coordination, and analyze creative performance
• Conduct A/B tests and other experiments, evaluate results, and apply learnings to future campaigns
• Analyze performance data, identify trends and optimization potential, and prepare understandable reports
• Use Google Sheets at an expert level, creating complex evaluations and dashboards, linking data sources, and using advanced formulas
• Company mission
• Gusti Leder combines sustainability, transparency, and slow fashion with a passion for design and quality, believing leather can be fair, durable, and responsible