Web Analytics & Marketing Technology Lead (w/m/d)
Level inferred from job title
Job description
Lead the company's website analytics and onsite tracking, connecting website behaviour, marketing activities and sales results to improve lead quality and campaign performance within the Growth team.
At a glance
- Work mode
- Hybrid · Berlin, Germany
- Languages
- English – very good, German
What you'll do
- Take full ownership of onsite tracking and web analytics across websites, landing pages and lead funnels.
- Implement, test and maintain tracking of key website interactions from page visits and content usage to form steps, drop-offs and lead registration.
- Analyse how visitors move through the websites, identify obstacles and potential, and improve user interaction and conversion with Marketing, Product and CRO.
- Develop traffic attribution and customer journey measurement to understand which channels, campaigns and touchpoints bring users to the websites and contribute to conversion.
- Connect website behaviour with CRM and customer data to distinguish new visitors, prospects in the sales process and existing customers, as far as identification and consent allow.
- Ensure advertising platforms receive reliable conversion and quality signals, from website interactions and lead registrations to appointments, successful sales calls and purchases.
- Work with Performance Marketing and Sales to understand which traffic and onsite behaviour lead to higher lead quality and use these insights to improve customer acquisition.
- Be the central contact for website tracking and measurement: manage external partners, maintain documentation and continuously develop data quality and consent management.
What we're looking for
- Experience in web analytics, digital analytics or marketing technology with hands-on responsibility for website tracking.
- Solid knowledge of Google Tag Manager and GA4, including event tracking, data layers, debugging and quality assurance.
- An analytical mindset and the ability to translate website and funnel data into concrete recommendations for action.
- Solid technical understanding including JavaScript, HTML and how data collection and transmission on websites works.
- Experience with server-side tracking and conversion tracking for advertising platforms, ideally Google Ads Enhanced Conversions or Meta Conversions API.
- Understanding of attribution, cookies and consent management, including the limits of tracking across sessions and devices.
- Self-initiative, sense of responsibility and strong communication skills in collaboration with Marketing, Analytics and Development.
- Very good English skills; German skills are a plus.
Nice to have
- SQL skills and experience with website event data in BigQuery, Snowflake or comparable platforms.
- Experience linking website tracking, CRM data and offline conversions.
- Touchpoints with CRO, A/B testing or personalisation.
- Experience in lead generation business models with longer sales cycles.
Your team
Growth-Team
The role builds and develops website analytics and marketing technology within the Growth team.
Benefits
Modern office in Berlin-Friedrichshain with height-adjustable desks, table tennis, stocked drinks fridges and barista coffee.
29 vacation days plus one free day each on Christmas Eve and New Year's Eve, discounted Wellhub membership and corporate benefits.
- Work at Germany's first green unicorn and actively shape the solar energy transition.
- Work with a highly motivated, diverse team of over 65 nationalities.
- Hybrid working concept giving freedom to work in the way that best fits your tasks.
- Workflex: depending on responsibility, the option to work abroad up to 30 days a year.
- Onboarding day with welcome bag, buddy programme and a supportive team.
- Transparent all-hands, short decision paths and an open feedback culture.
- Legendary team spirit and unforgettable team and company events.
- Company pension scheme.
- 25% discount on the entire Bosch Smart Home range.
Apply
Direct apply at Enpal
Opens the job posting at Enpal
About Enpal
A solar system on every roof, a battery in every house and an electric car in every garage.
Enpal offers an integrated overall solution for decentralised energy, from solar systems and battery storage to wallboxes, smart meters and heat pumps, with its AI-supported Enpal.One+ platform at the heart.
Mission
Enpal makes a solar system on every roof, a battery in every house and an electric car in every garage possible with an integrated overall solution for decentralised energy.
Key facts
- Berlin-Friedrichshain, Germany
- Germany's first green unicorn.
- Team of over 65 nationalities.
- AI-supported Enpal.One+ platform intelligently networks thousands of systems and optimises electricity consumption and feed-in on the energy market.
Partners & customers
What they value
- Open feedback culture, because without mistakes there is no progress.
- The energy transition only works together.
- Diversity and non-discrimination in hiring and employment.