Sr Product Manager - Growth Marketing Enablement
Level inferred from job title
Job description
A product role at Kraken Consumer owning the marketing product roadmap and the connective tissue between marketing and product, building campaign experiences and acquisition/referral mechanics to grow and retain users.
At a glance
- Work mode
- Remote
What you'll do
- Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work
- Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid
- Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly
- Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns
- Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps
- Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend
- Partner with marketing, design, engineering and data as the single point of ownership for growth enablement
- Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land
Your team
Consumer Trading
A full-stack team behind the Consumer experience in Kraken mobile and web applications; flagship product allows clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash.
How to get hired
- 1We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process
Apply
About Kraken
Building the Future of Open Finance
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Mission
Built to advance an open, global financial system
Key facts
- 2011
- crypto / financial infrastructure
- Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks
- Has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry
- Trusted by over 10 million individuals and institutions across the globe
- Offers spot trading, margin, futures, staking, and OTC services
What they value
- We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job
- We celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table