Social Media Lead, Kraken Pro

Kraken

Contract type

Ongoing

Work mode

100% remote

Experience

Mid-level · 3+ years

Job description

Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro
Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content
Actively engage with the Kraken Pro audience by replying, quoting, polling, memeing, and fostering meaningful conversation
Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance
Translate product and ecosystem news into clear, compelling narratives
Track growth and performance and iterate based on insights and experiments
Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms
Company mission
Information not specified

3+ years in social or content, ideally fintech, crypto, or trading
Exceptional portfolios beat exceptional résumés here
Speed under pressure; markets don't wait for approval cycles
High AI competency to multiply impact and keep up with demand
Range as a maker: copy, memes, short-form video, charts, threads
Taste: knowing when not to post is as valuable as knowing when to
Comfortable handling high-paced social channels
Strong writing, editing, and communication skills
Creative and detail-oriented, with the ability to produce visually appealing content, whether briefing the design team, using Figma, or being scrappy on CapCut
Information not specified
Uncategorized