Senior Product Marketing Manager
Job description
Senior Product Marketing Manager at CaptivateIQ owning customer understanding, positioning, messaging, and launches for mid-market and enterprise customers across the product portfolio. The role reports to the Director of Product Marketing and partners with Product, Sales, Customer Success, and RevOps.
At a glance
- Employment
- Full-time
- Work mode
- Remote
- Pay
- USD 165,000 – 175,000 / year
What you'll do
- Own the positioning, value propositions, and messaging for your products, and set the direction the rest of Marketing builds from
- Shape how our products come together into one platform story, so customers see how CaptivateIQ is stronger as a whole
- Lead win/loss analysis, customer research (including interviews), competitive research, and personas; turn what you learn into positioning as well as input on roadmap, pricing, and packaging
- Show CaptivateIQ as a category expert with customers and prospects
- Partner with Sales and Services leadership and Enablement on how we pitch, compete, and win, from battlecards to demo stories; join deals to see what lands
- Drive go-to-market for launches, deciding tiering and investment, and measuring what they deliver
- Define what success looks like, from influenced pipeline to competitive win rate and adoption, and use the data to sharpen positioning, launches, and priorities
- Help raise the bar for the PMM team by mentoring, sharing best practices, and contributing to frameworks and playbooks
What we're looking for
- 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy
- Experience with technical products and comfort sitting with technical teams and customers alike
- Track record of influencing product decisions, with work where customer feedback you gathered changed what shipped
- Exceptional storytelling and communication skills; able to distill complex concepts into clear, compelling messaging
- A structured, evidence-driven approach to research and measurement; able to conduct buyer research, read data honestly, and iterate on what you learn
- Comfortable operating with significant autonomy in a dynamic environment; experience using AI tools
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
Nice to have
- B2B enterprise fluency, particularly within the Office of the CFO, Finance, or RevOps
- Familiarity with SPM, ICM, or related revenue and compensation technology platforms
- Hands-on experience developing custom AI tools or autonomous agents
- History of driving product marketing for multi-product suites or unified platforms
- Direct experience in the marketing of AI and agentic product solutions
- Proven track record marketing across various industry verticals and segments, from Mid-Market to Enterprise
Your team
Product Marketing
Reports to the Director of Product Marketing and partners closely with Product, Sales, Customer Success, and RevOps.
Benefits
- Equity
- Comprehensive health benefits
- Other perks and benefits
Apply
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About CaptivateIQ
The leading Sales Performance Management solution
CaptivateIQ provides Sales Performance Management solutions, with solutions for Sales Planning and Incentives that help revenue teams automate processes, hit revenue targets, and adapt with business change. It is recognized by Forrester and G2 and backed by Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors.
Mission
Enable every company to improve their return on incentives and sales planning
Key facts
- Sales Performance Management software
- Recognized by Forrester and G2
- Recognized by Glassdoor and Comparably as a best place to work
- Backed by Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors
- Started by revolutionizing incentive compensation management, expanded into sales planning, and is building a unified platform
Partners & customers