Senior Performance Marketing Manager (Paid Acquisition & Growth)

Salve.Inno Consulting

Contract type

Freelance

Work mode

Remote · Europe

Experience

Senior · Not stated

Level inferred from job title

Job description

Senior Performance Marketing Manager responsible for hands-on management and scaling of significant paid acquisition budgets across mainstream consumer advertising platforms for a fast-growing international consumer AI technology company. The role is execution-focused, owning campaign execution, creative testing, budget allocation and performance optimisation.

At a glance

Employment: Independent contractor
Work mode: Remote · Europe
Languages: English – fluent

What you'll do

Personally launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.
Take direct ownership of significant monthly media budgets, including campaign-level allocation and optimisation.
Develop and execute performance marketing strategies focused on scalable B2C customer acquisition.
Monitor and optimise CAC, CPA, ROAS, LTV, payback periods and other commercial performance indicators.
Lead creative testing initiatives, independently deciding which concepts, audiences and campaigns to test, scale or discontinue.
Execute high-volume creative testing programmes to identify profitable acquisition opportunities.
Scale successful campaigns across multiple advertising platforms, geographic markets and customer segments.
Analyse campaign performance and identify opportunities to improve acquisition efficiency and commercial returns.
Optimise web conversion funnels and subscription journeys to improve customer acquisition and monetisation.
Evaluate subscription funnel performance, cohort economics and customer lifetime value to guide marketing decisions.
Allocate advertising budgets across channels based on performance data, commercial priorities and growth opportunities.
Identify and resolve campaign delivery challenges, advertising account restrictions and platform-related issues when relevant.
Use attribution and analytics platforms to measure acquisition performance and campaign effectiveness.
Collaborate with the wider Growth team on creative strategies, performance improvements and international expansion.
Monitor market trends, competitor activity and emerging acquisition opportunities.
Maintain clear accountability for personally managed advertising spend, campaign decisions and measurable results.

What we're looking for

Extensive hands-on professional experience in performance marketing, paid acquisition or media buying.
Proven experience personally launching, managing and optimising paid advertising campaigns.
Demonstrated direct control of at least $300,000 in monthly advertising spend.
Ability to clearly distinguish personally managed budgets from total company, agency or client portfolio expenditure.
Strong track record of delivering measurable commercial improvements in CAC, CPA, ROAS, LTV or payback performance.
Proven experience in B2C customer acquisition, preferably within consumer subscription applications, mobile gaming, dating, social discovery, DTC or comparable consumer businesses.
Direct ownership of creative testing strategies and decisions, including which creatives and campaigns to test, scale or discontinue.
Strong understanding of performance marketing economics, acquisition efficiency and commercial profitability.
Experience analysing campaign data and implementing measurable performance improvements.
Ability to demonstrate specific personal contributions to campaign optimisation, budget allocation and growth.
Strong analytical thinking, commercial judgment and a results-oriented mindset.
Experience scaling campaigns across consumer acquisition platforms.
Ability to work independently, manage substantial advertising budgets and make data-driven decisions.
Excellent written and spoken English.
Comfortable working in a fast-paced, international remote environment.
Willingness to work under a B2B contractor agreement.

Nice to have

Experience personally managing $1 million or more in monthly advertising spend.
Hands-on experience across multiple mainstream advertising platforms, including Meta, TikTok, Google, Instagram or Reddit.
Proven success scaling acquisition campaigns across international markets.
Experience managing high-volume creative testing programmes.
Strong understanding of subscription funnels, cohort analysis, LTV and customer payback economics.
Experience optimising web funnels and subscription conversion journeys.
Experience with attribution and analytics platforms such as GA4, AppsFlyer, Adjust or Voluum.
Experience handling advertising restrictions, account bans or acquisition challenges involving sensitive consumer products.

Your team

Growth team

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