Senior Performance Marketing Manager

Key details

• Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths
• Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency
• Define and manage channel-level budget allocation, shifting spend in response to real-time performance signals to hit CAC, pipeline and ARR targets
• Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks
• Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition
• Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products
• Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns
• Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance
• Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations
• Work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives
• Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI-driven marketing automation
• Bring a strong understanding of account-based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy
• Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders
• Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions
• Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across paid channels
• Company mission
• DeepL is the world's most accurate AI translation company, helping people and businesses communicate across languages