AG
Senior Marketing Manager (m/w/d) in VZ
Contract type
Ongoing
Work mode
Hybrid · Hamburg, Germany
Experience
Senior · 8+ years
Job description
Senior Marketing Manager for Germany responsible for building and developing AXS marketing activities, driving ticket sales, brand awareness and growth in Germany.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Hamburg, Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Develop and manage the marketing strategy for AXS Germany and turn it into measurable campaigns.
- Build efficient marketing processes, structures and reporting routines and continuously develop them.
- Define clear goals and priorities and ensure successful execution of marketing activities.
- Lead and develop the local marketing team.
- Act as central contact for venue partners in Germany and maintain long-term relationships.
- Develop marketing plans with partners and align campaigns, budgets and measures with the event calendar.
- Hold regular partner meetings, present results and derive recommendations.
- Support management with presentations, pitches and development of new business opportunities.
- Coordinate B2B marketing activities and provide market, target group and industry information.
- Analyze ticket sales development, identify potential and develop measures to increase sales.
- Plan, manage and optimize performance marketing campaigns across digital channels, especially Google and Meta.
- Continuously optimize campaigns regarding audiences, creatives, conversion, tracking and budget.
- Coordinate CRM and email marketing measures with central teams and develop retention campaigns.
- Develop measures to acquire new users and grow the database, app usage and own channels.
- Build affiliate partnerships, develop existing cooperations and optimize their performance.
- Strengthen AXS brand awareness and positioning in the German market and grow fans and customers.
- Manage social media activities on Instagram, Facebook, TikTok and YouTube including content planning and community management.
- Develop creative campaigns, contests and cooperations to increase reach, engagement and brand awareness.
- Identify opportunities for PR, brand partnerships and collaborations with communities, creators and influencers.
- Monitor market trends, competitors and successful marketing approaches and derive new ideas.
- Develop and optimize target-group-relevant content for digital platforms, especially event, artist and venue pages.
- Work closely with central content and SEO teams to improve visibility, reach and organic traffic in Germany.
- Create regular performance reports and dashboards for internal stakeholders and venue partners.
- Use data and analyses to make informed marketing decisions and measure success.
- Support further development of tracking, data quality and technical optimizations such as server-side tagging and cookie management.
What we're looking for
- At least 8 years of professional experience in digital marketing with strong performance marketing expertise and proven brand-building success.
- Good understanding of the live entertainment, events or ticketing industry or comparable consumer goods markets.
- Proven experience optimizing conversion and ticket sales through paid media, CRM, partnerships and data-based marketing.
- Experience managing agencies and cross-channel campaigns, especially Google, Meta and TikTok.
- Confident handling of marketing KPIs, performance reporting, analyses and data-based optimization processes.
- Strong communication and presentation skills and experience working with customers, partners and executives at different levels.
- Combines strategic thinking with a hands-on mentality and ideally has already led teams or developed junior colleagues.
- Works in a structured, self-responsible and solution-oriented way and keeps an overview with parallel projects and tight deadlines.
- Curious about digital developments, new platforms and trends with a strong test-and-learn mentality.
- Fluent in German and very good in English, written and spoken, with experience localizing marketing materials for different markets.
- Goal-oriented, values agile teamwork and brings creative approaches for ticket sales.
Nice to have
- Knowledge of YouTube marketing is an advantage.
Benefits
- Experience live emotions up close with the most popular bands and artists of our time.
- Permanent full-time position with transparent communication in a growing company and attractive benefits.
- A strong team that collaborates at eye level and lives a come-as-you-are culture.
- Modern workplace in the heart of Hamburg.
- Sustainable benefits such as e-bike leasing and public transport subsidy.
- Regular team events and continuous feedback.
- Flexible working hours, flextime and home office option.
- Free drinks.
Apply
About AXS Germany GmbH
Global ticketing provider for venues, sports clubs and events.
Mission
To give fans access to concerts and unique experiences.
Key facts
- Ticketing / Live Entertainment
- AXS handles ticketing for AEG Presents, a leading promoter of tours, festivals and concerts worldwide.
- AXS is part of the independent entertainment group Anschutz Entertainment Group (AEG).
- AEG operates numerous venues, including the Uber Arena and Uber Eats Music Hall in Berlin and Barclays Arena in Hamburg.
Partners & customers
AEG PresentsUber ArenaUber Eats Music HallBarclays Arena
What they value
- Come-as-you-are culture where diversity and appreciation are a given.