FG
(Senior) Marketing Manager (m/w/d)
Contract type
Ongoing
Work mode
Remote · Munich
Experience
Senior · Not stated
Level inferred from job title
Job description
As a (Senior) Marketing Manager you plan and run the agency's own events, webinars and trade fairs together with management, and own all marketing channels and outreach processes.
At a glance
- Work mode
- Remote · Munich
- Languages
- German, English
What you'll do
- Plan the year's events, webinars and trade fairs with management and execute them, with team support if needed.
- Track industry developments and turn input from the team, management and project leads into content.
- Own all channels such as company and management LinkedIn, blog, newsletter and website.
- Own marketing and outreach processes from lead capture to handover to sales, including the automation behind them.
- Analyse what works and develop marketing further with new formats and ideas.
- Manage agencies and freelancers used for design or production.
What we're looking for
- Several years of B2B marketing experience, ideally at an agency or consultancy in commerce and data.
- Experience with marketing automation, having built processes, sequences and workflows yourself, ideally in HubSpot.
- Confident German writing for decision-makers and ability to write in other people's voices.
- Experience planning and running events or trade fair appearances.
- Uses AI tools as a matter of course in daily work.
- Watches what other consultancies and agencies do, proposes new formats and measures whether they work.
- Enjoys working on equal footing with management and pushing back on unconvincing proposals.
- Genuinely interested in commerce, data and AI topics enough to write about them without a technical background.
- Good English, as the team language is English.
Nice to have
- Writing confidently in English as well is a plus.
Benefits
- Direct collaboration with management and short decision paths.
- Room to shape things: build processes and formats and shape how we present ourselves externally.
- Own formats like the Commerce Impact Forum and build a network of decision-makers in retail and industry.
- Further training is firmly planned: you propose conferences, courses or certifications and plan them together.
- AI tools and modern hardware as a natural part of the work.
Apply
About foobar Agency GmbH
Key facts
- Runs six to nine of its own events a year, most of them in Munich.
- Hosts the Commerce Impact Forum, bringing together managing directors and CIOs from retail and industry.
- The team language is English.