Senior Marketing Manager - Japan (Contract)
Job description
A six-month contract role leading local execution and optimization of Firefox's integrated marketing program in Japan, connecting brand awareness and consideration with user acquisition and engagement. The Senior Marketing Manager, Japan works with the Japan workstream lead and cross-functional global teams and agencies.
At a glance
- Employment
- Contract
- Work mode
- Remote · Japan
- Languages
- Japanese – fluent, English – fluent
What you'll do
- Lead local campaign execution across awareness, consideration, acquisition and engagement, coordinating channels and activities against shared objectives and the Japan campaign calendar.
- Manage local agency delivery across creative production, media and creators, with clear briefs, timelines, feedback, approvals and quality standards.
- Manage creator and UGC campaigns from briefing and content review through launch, paid amplification and performance evaluation, in partnership with agencies and channel owners.
- Partner with Product Marketing to adapt product positioning and feature messaging for Japanese audiences, ensuring cultural relevance, accuracy and alignment with brand and legal guidance.
- Coordinate with Performance Marketing on localized acquisition creative, campaign timing and testing; use shared results to connect awareness and consideration activity with acquisition outcomes.
- Work with Analytics and agencies to consolidate reporting, monitor agreed KPIs and budget pacing, and recommend changes to creative, channel mix and spend for approval.
- Translate consumer research, competitor activity and cultural trends into practical campaign recommendations; assess local advertising platforms and marketing or distribution opportunities with relevant internal teams.
- Maintain clear delivery updates, flag risks and dependencies early, and document learnings to support the next phase of Japan marketing.
- Deliver an integrated six-month delivery calendar covering agreed campaigns, creator activity, creative assets and agency milestones, with clear owners and dependencies.
- Deliver timely launch and optimization of agreed activity within approved budgets, with appropriate localization and stakeholder approvals.
- Provide regular consolidated performance updates and actionable recommendations, developed with Analytics and channel owners, covering brand and consideration signals, acquisition and engagement where measurable.
- Produce a final learning and handover document summarizing results, effective creative and channels, outstanding actions and recommendations for the next phase.
What we're looking for
- Bilingual proficiency in Japanese and English, with the ability to brief agencies, review Japanese creative and communicate clearly with global stakeholders.
- 8-10 years of consumer marketing experience in Japan, including delivery of integrated marketing or go-to-market programs for global brands.
- Experience marketing consumer apps or digital products, or demonstrably transferable experience driving consumer acquisition and engagement.
- Proven ability to manage multiple agencies and coordinate creative development, media delivery and creator or UGC programs.
- A strong understanding of paid and owned channels, how awareness and consideration support acquisition, and how to evaluate campaign effectiveness.
- Confidence interpreting marketing data, monitoring budgets and turning results into practical optimization recommendations.
- Strong program and project management skills, with the ability to manage concurrent activities and deliver across a six-month contract.
- Sound judgment in Japanese localization, consumer insights and cultural relevance, balancing creative quality with measurable outcomes.
- Excellent collaboration skills and a track record of leading through influence across functions, time zones and cultures.
- A proactive, hands-on approach, with the ability to identify issues early and move work forward independently within agreed priorities.
Your team
Global Marketing team
Mozilla's Global Marketing team; the role works closely with the Japan workstream lead and partners with Global Integrated Marketing, Product Marketing, Performance Marketing, Analytics, Product, Policy, Communications and Business Development, as well as local creative, media and creator agencies.
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About Mozilla
The non-profit-backed technology company that has shaped the internet for the better over the last 25 years
Mozilla Corporation is the non-profit-backed technology company behind brands like Firefox, the privacy-minded web browser. With more than 225 million people around the world using its products each month, Mozilla works across areas including AI, social media and security. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation.
Mission
To make the internet better for people; to build the Internet as a public resource accessible to all because open and free is better than closed and controlled.
Key facts
- Technology
- More than 225 million people around the world use Mozilla products each month
- The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation
- Not beholden to any shareholders — only to its mission
- Designs, builds and distributes open-source software with thousands of volunteer contributors and collaborators worldwide
What they value
- Open and free is better than closed and controlled
- Diversity, equity, inclusion, and belonging