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Senior Manager, Lifecycle Marketing
Contract type
Ongoing
Work mode
Remote
Experience
Lead / principal · 10+ years
Job description
Senior Manager of Lifecycle Marketing at Dropbox, owning lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement, and leading a team of lifecycle marketers.
At a glance
- Work mode
- Remote
What you'll do
- Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
- Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.
What we're looking for
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.
Nice to have
- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.
Your team
Lifecycle Marketing
Owns customer communication strategy, channel planning, lifecycle program design, and marketing execution.
Apply
About Dropbox
Key facts
- Large global customer base
- Multiple products
- Both product-led and sales-assisted customer motions