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Senior Manager, Influencer Marketing
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
The Senior Manager of Influencer Marketing develops and manages Thorne's paid influencer initiatives and ambassador program, translating brand and business priorities into integrated channel plans. The role covers end-to-end planning, execution and optimization, manages one direct report and the influencer agency, and coordinates cross-functional execution.
At a glance
- Work mode
- Remote
What you'll do
- Develop and execute influencer and ambassador channel plans aligned with Thorne's brand marketing objectives, business priorities, and target audiences.
- Translate brand marketing plans, new product launches, seasonal campaigns, and always-on content needs into a comprehensive channel plan with clear objectives, investment recommendations, deliverables, timelines, and success measures.
- Collaborate with Performance Team to recommend the creator mix, content volume, formats, production cadence, and distribution approach.
- Use audience insights, performance data, platform behavior, and cultural trends to inform strategic recommendations and identify opportunities for growth.
- Independently manage prioritization, sequencing, and delegation across assigned programs within approved budgets and resources.
- Identify, evaluate, recruit, and negotiate with influencers and content creators whose audiences, credibility, content capabilities, and brand alignment support Thorne's objectives.
- Negotiate influencers' scopes, rates, deliverables, and usage rights within approved budgets and contracting guidelines.
- Manage campaign development and delivery from initial brief through contracting, onboarding, content development, approvals, publication, reporting, and optimization.
- Develop clear creative briefs that connect audience needs, product benefits, brand messaging, substantiated claims, and intended platform use.
- Partner with Performance Marketing to define paid content requirements before production, including creative structure, deliverable specifications, usage rights, and partnership advertising permissions.
- Secure appropriate rights for content distribution across relevant brand and paid media channels, with a focus on Meta, TikTok, and YouTube.
- Plan and execute influencer and ambassador experiential activations, product experiences, content capture, and community initiatives.
- Build and maintain a reliable pipeline of creator content that supports agreed campaign needs, content volume, and delivery schedules.
- Manage content review and approval process to ensure influencer content is authentic, accurate, consistent with Thorne's brand standards, and appropriate for its intended use.
- Audit and evaluate Thorne's ambassador program, recommending improvements to its participant value proposition, eligibility criteria, operating model, and measurement approach.
- Manage recruitment, onboarding, education, engagement, and support of Ambassadors.
- Develop and maintain training materials and support resources covering approved messaging, product information, disclosure requirements, content expectations, and program policies.
- Plan and execute ambassador initiatives that drive user-generated content (UGC).
- Implement and maintain processes to monitor participant activity, content, traffic sources, and adherence to program requirements.
- Assess participant contribution, revenue concentration, attribution quality, and resource requirements.
- Manage and report on the Thorne brand ambassador private Facebook group.
- Partner with Performance Marketing to establish program and campaign KPIs and success metrics.
- Maintain consistent reporting that distinguishes organic creator performance, paid amplification results, ambassador activity, and attributable commercial outcomes.
- Deliver timely, detailed monthly performance recaps and quarterly strategic assessments with concise insights, investment implications and recommended actions.
- Collaborate with the Performance Marketing team to develop testing plans and apply learnings.
What we're looking for
- Bachelor's degree in Marketing, Communications, Business, or a related field required.
- 5+ years of experience in influencer marketing, with at least 2 years in a managerial role, preferably within the wellness or consumer goods industry.
- Demonstrated execution of influencer planning, budgets, campaign activation and performance optimization.
- Deep understanding of the creator landscape, audience behavior, and content practices across Meta, TikTok, and YouTube.
- Experience developing creator content for both organic distribution and paid amplification, including negotiating rights usage and partnership advertising permissions.
- Experience managing ambassador or affiliate programs, including participant engagement, activity, monitoring, attribution, and program governance.
- Strong analytical skills and the ability to turn performance data into clear recommendations and investment decisions.
- Working knowledge of influencer disclosure, advertising claims, and content review practices.
- Proven ability to manage complex work streams, prioritize competing demands, and deliver through cross-functional teams.
- Strong negotiation, relationship management, and agency oversight skills.
- Demonstrated ability to deliver high-quality work within requested time frames.
- Clear, concise written and verbal communication, including executive presentations and reporting.
- Strong organizational skills, attention to detail, financial discipline, and follow-through.
- Ability to work independently, anticipate needs, make informed decisions, and deliver with minimal oversight.
- Genuine interest in health and wellness and an understanding of the importance of credible, responsible brand advocacy.
Nice to have
- Established influencer and creator relationships within the wellness space preferred.
- Experience working in a regulated consumer category preferred.
- Experience with Aspire or comparable creator marketing platforms preferred.
Benefits
- Competitive compensation
- 100% company-paid medical, dental, and vision insurance coverage for employees
- Company-paid short- and long-term disability insurance
- Company-paid life insurance
- 401k plan with employer matching contributions up to 4%
- Gym membership reimbursement
- Monthly allowance of Thorne supplements
- Paid time off, volunteer time off and holiday leave
- Training, professional development, and career growth opportunities
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About Thorne
Thorne works to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being.
Mission
To deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being.
Key facts
- more than 750
- Team of more than 750 passionate individuals