Senior Integrated Campaign Manager

Feedzai

Contract type

Ongoing

Work mode

100% remote

Experience

Senior · 8+ years

Job description

Design and lead multi-channel, full-funnel campaigns tied to strategic GTM motions and growth priorities
Translate business priorities into clear campaign goals, audiences, messaging, buyer journeys, routes to market and success metrics
Orchestrate teams across Product Marketing, Digital, Content, Comms, Creative, Regional Marketing, Partner Marketing, ADRs and Sales to deliver against one integrated campaign strategy
Identify critical gaps in audience, market intelligence, positioning, product readiness or sales follow-up and work with the right stakeholders to resolve them
Partner with Product Marketing to translate positioning, buyer insights and product priorities into differentiated full-funnel messaging
Stay close to campaign, lead and pipeline performance, working with Digital, ADRs and Sales to quickly identify issues and optimize messaging, targeting, channels and follow-up
Build campaign enablement that gives Sales and ADR teams the messaging, content and outreach guidance needed to convert engagement and accelerate pipeline
Lead campaign reviews, clearly communicating performance, learnings, risks, recommendations and next steps
Manage multiple complex campaigns at once, bringing structure, accountability and momentum in a fast-moving environment
Company mission
Information not specified

8–10+ years of B2B marketing experience, with significant experience leading integrated or demand generation campaigns in SaaS, fintech or enterprise technology
Proven ability to translate business priorities into clear, measurable full-funnel campaign strategies that drive pipeline and revenue impact
Deep understanding of B2B marketing fundamentals, including audience segmentation, ICPs, positioning, buyer journeys, demand generation and pipeline acceleration
Exceptional cross-functional leadership and stakeholder management skills, with the ability to build alignment and drive execution across teams you do not directly manage
Strong project and program management skills, with the ability to juggle multiple complex initiatives, teams and deadlines
Strong executive presence and communication skills, with the confidence to clearly articulate strategy, recommendations and performance to senior leaders
A data-driven mindset, comfortable analyzing campaign and pipeline performance and translating insights into action
Strong marketing judgment, with the ability to identify missing inputs, ask the right questions and keep work moving forward
A self-starter with a bias for action
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