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Senior Influencer Marketing Manager US (m/w/d)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · Not stated
Level inferred from job title
Job description
Build and lead Doonails' influencer marketing for the US market from Germany, owning strategy, planning, execution and analysis.
At a glance
- Work mode
- Remote · Germany
- Languages
- English – fluent, German
What you'll do
- Develop and own the influencer strategy for the US market, from creator mix and deal structures to budget allocation and scaling roadmap.
- Define goals, milestones and budgets for the coming months and align the channel accordingly.
- Establish a structured test-and-scale system, identify winning profiles and build a roster that drives performance and revenue.
- Define which compensation models, whitelisting rights and usage rights work in the US and negotiate the deals yourself.
- Bring your network of US creators and agencies and open doors for new partnerships.
- Own budget, ROAS and CPM targets for the US, evaluate data-driven and derive next steps.
What we're looking for
- Several years of experience in influencer marketing, ideally with proven success in the US market.
- Strategic thinking in roadmaps and systems, not just individual bookings.
- Hands-on mentality: willing to implement your own strategy.
- Track record of successful campaigns with well-known performance and beauty brands.
- Understanding of the US market: US CPMs, negotiation culture and the needs of US creators.
- Performance focus: working toward budget targets and ROAS.
- Fluent English and very good German.
Your team
Influencer Marketing
Reports directly to the Team Lead Influencer Marketing.
Benefits
- Fair pay adjusted to your qualifications and experience.
- A real ownership role with trust and room to shape things.
- 100% remote in Germany: work flexibly from anywhere.
- Growth potential: take on responsibility and contribute your ideas directly.
- €1,300 per year further education budget for personal development.
- Nilo Health access included for mental health support.
- Urban Sports membership.
- Co-working space or home office equipment costs covered.
- Team events across Europe.
Apply
Direct apply at Doonails
Opens the job posting at Doonails
About Doonails
A fast-growing beauty startup revolutionizing the manicure world.
Innovative products, a strong community and presence in its own online shop as well as with leading retail partners.
Mission
Bring studio quality home: simple, fast and stylish.
Key facts
- Sells through its own online shop and leading retail partners.
- The US is its next major growth market.
What they value
- Ownership and trust with room to shape things.
- A strong team is everything.