Senior Influencer Executive, Strategy
Job description
A strategy role at WPP Media's influencer solution Goat, analysing client briefs and supporting the development of creative and performance strategies for influencer campaigns. The role sits within the campaign/strategy team and is UK-based.
At a glance
- Work mode
- Hybrid · United Kingdom
- Languages
- English
What you'll do
- Analyse & dissect briefs to identify the need for creative and/or performance strategy in client proposals and RFPs
- Support the development of strategic proposals, ensuring timely completion
- Develop an understanding of the wider context surrounding each client and project
- Contribute to integrated strategies, including culturally relevant and reactive ideas
- Ensure clarity and consistency in campaign messaging and strategic direction
- Conduct research using insights and distil findings into actionable recommendations
- Collaborate closely with the campaign team to maintain alignment in creative strategy throughout campaign delivery
- Review client-facing materials, ensuring accuracy in grammar, style, and content
- Lead brainstorming sessions, using data and insights to inform creative ideas
What we're looking for
- 1–2 years of experience in a similar strategic role
- Strong written communication and note-taking skills
- Tech-savvy, with experience working remotely (preferably on Mac OS)
- Proficient in social media platforms, with a strong understanding of their unique features and audiences
- Proficiency in PowerPoint / Google Slides (essential)
Nice to have
- Knowledge in paid media is advantageous
- An eye for design or prior experience in design is a plus
- Client-facing & presenting experience is advantageous
- Familiarity with Adobe Photoshop (preferred) and Excel / Google Sheets (beneficial)
Your team
Goat
WPP Media's influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact, with award-winning campaigns in more than 70 countries and over 650 social natives worldwide.
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Employee resource groups and frequent in-office events
Apply
Direct apply at wppmedia
Opens the job posting at wppmedia
About WPP Media
WPP's AI-driven media operating unit
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Key facts
- Media and advertising
- WPP is the trusted growth partner for the world's leading brands
- WPP Media is WPP's AI-driven media operating unit
- Goat delivers award-winning campaigns in more than 70 countries
- Goat has over 650 social natives worldwide
- Hybrid approach with teams in the office around four days a week
What they value
- Be Extraordinary
- Lead Optimistically
- Championing Growth and Development
- Create an Open environment