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Senior Growth Marketing Manager
Contract type
Ongoing
Work mode
Hybrid · Sydney, Australia
Experience
Senior · 5+ years
Job description
Senior Growth Marketing Manager for Youfoodz direct-to-consumer ecommerce and product marketing, based in the Chippendale Head Office in Sydney (hybrid) and reporting to the Director of Growth, Youfoodz. The role covers strategic go-to-market planning, commercial modeling and hands-on campaign execution.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Sydney, Australia
- Languages
- English
What you'll do
- Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
- Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
- Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
- Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
- Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
- Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
- Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.
What we're looking for
- 5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
- Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
- Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
- Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
- Experience coordinating with CRM, creative, and international cross-functional teams.
- You must have the right to work full-time in Australia.
Your team
Growth, Youfoodz
Benefits
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Apply
About HelloFresh
Key facts
- Leading global food technology company
- Offices in 18 countries