Senior Field Marketing Manager, Middle East & Africa
Job description
Senior Field Marketing Manager for the Middle East and Africa region, owning and executing regional field marketing strategy to drive pipeline and revenue growth across key markets including UAE, Saudi Arabia and South Africa. This is a new role at Chainguard focused on demand generation, strategic account engagement, and channel-led growth.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Saudi Arabia, South Africa
- Languages
- Arabic, English
What you'll do
- Develop and execute integrated marketing plans aligned to Middle East and Africa pipeline and revenue targets
- Drive full funnel demand generation across priority accounts and key market segments
- Align marketing initiatives closely with regional sales priorities and account strategies
- Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
- Localise and amplify global campaigns to resonate with regional audiences
- Leverage digital marketing and ABM strategies to increase engagement and pipeline impact
- Partner with Sales teams to identify and activate Tier 1 and strategic accounts
- Build targeted, multi touch campaigns that support complex enterprise buying journeys
- Create personalised engagement strategies that help accelerate opportunities through the funnel
- Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
- Align on GTM priorities, territory planning, and campaign execution
- Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity
- Build strong, collaborative relationships with Channel Partners and the Channel team
- Develop and execute joint marketing programmes with Channel Partners to drive co branded demand generation and pipeline
- Work closely with Channel Sales to identify partner led opportunities and build scalable, repeatable GTM motions across the Middle East and Africa region
- Equip Channel Partners with the tools, content, and campaign support they need to represent Chainguard effectively in market
- Increase regional reach through strategic alliances and ecosystem engagement
- Support pan EMEA campaigns, events, and strategic initiatives
- Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA
- Track and analyse pipeline contribution, engagement, and ROI metrics
- Use performance insights to continuously optimise programs and investment decisions
- Build scalable processes and frameworks to support regional growth
What we're looking for
- 7+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
- Experience developing and executing regional marketing programs across Middle East and Africa markets, ideally with a strong understanding of UAE, Saudi Arabia and South Africa
- Proven experience building and growing channel led marketing programmes, ideally within a B2B technology or channel partner ecosystem
- Fluency in Arabic preferred, alongside English
- Strong collaboration skills with Sales, SDR/BDR, Channel Partners, Channel teams, and cross functional teams to drive measurable pipeline outcomes
- Data driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
- Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation and with external partners
- A builder mentality with the ability to operate effectively in a fast paced, high growth environment, and genuine enthusiasm for building a new region from the ground up
- Willingness to travel approximately 25% across the region for events, partner engagement, and team collaboration
Nice to have
- Understanding of the cloud native, DevSecOps, or software supply chain security landscape is highly desirable
Your team
EMEA Marketing
The wider EMEA Marketing team, working alongside Regional Directors, Sales, BDRs, Channel Partners, Channel teams, and SEs
Benefits
Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs
Receive stock options upon hire and promotion; can participate in secondary offerings and have 10 years to exercise options
18 weeks paid parental leave for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year
- 100% covered health, vision and dental insurance premiums for you and your dependents
- Flexible time off
Apply
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About Chainguard
The trusted source for open source
Chainguard delivers hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, helping organizations build faster, stay compliant, and eliminate risk.
Key facts
- Customers include Fortune 500 enterprises and global industry leaders
- Venture-backed by leading investors
Partners & customers
What they value
- We are customer obsessed
- We have a bias for intentional action
- We don't take ourselves too seriously (but we do serious work)
- We trust each other and assume good intentions