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Senior Content Designer UK
Contract type
Ongoing
Work mode
Hybrid
Experience
Senior · Not stated
Level inferred from job title
Job description
A Senior Content Designer is needed to join VML's Design Team on a permanent basis, working on a client's website experience. The role involves shaping content for complex digital products, multi-step journeys, campaign activity and vehicle launches.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid
- Languages
- English
What you'll do
- Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms
- Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed
- Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints
- Define and document reusable content components, patterns, and copy standards within the design system to ensure long-term consistency across digital products
- Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch
- Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations
- Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements
- Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs
- Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency
What we're looking for
- Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches
- Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys
- Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts
- Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes
- Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance
- Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities
- Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers
- A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles
- A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field; proof of user-centred decisions, testing or iteration
Nice to have
- Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce
- Specialist training or certifications in Information Architecture or Content Strategy
- Experience establishing content governance or editorial review workflows across large, multi-brand platforms
Your team
Design Team
Benefits
- Discretionary bonus scheme
- Training opportunities
- Competitive pension
- Medical insurance
- Life assurance
- Social events
- Opportunities to buy and sell holidays
- Family friendly policies
- Discounts with hundreds of retailers
Apply
About VML
A global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth
VML is a global creative company guided by a Human First philosophy, known for innovative work for brands and consistently ranked among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP.
Key facts
- Creative and marketing services
- Global network spans 55+ markets
- Principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore
- Part of WPP
- Consistently ranks among the world's leading creative companies, including the WARC Creative 100
What they value
- Heart
- Brains
- Courage