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Senior Category Manager - FMCG (all genders)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · 5+ years
Job description
Senior Category Manager for FMCG clients, leading their growth and scaling them on TikTok Shop.
At a glance
- Work mode
- Remote · Germany
- Languages
- German
What you'll do
- Lead various FMCG clients of the TikTok Shop department and act as first point of contact
- As client lead, own the growth of clients and their categories
- Develop category and client strategies with individual goals and translate them into measures and roadmaps
- Coordinate the project team of creator managers and shop managers
- Analyze category trends, competitors and bestsellers on TikTok Shop and derive assortment, pricing, bundle and order quantity strategies
- Plan, set up and evaluate campaigns and promotions for clients
- Translate viral hits and trends on TikTok into concrete campaigns
- Keep track of all client to-dos and implement them with the TikTok Shop team
- Meet timelines and ensure the client is supported and advised at all steps
- Create new standards and implement them for clients
- Monitor project KPIs, set up reportings, present them internally and externally and derive measures
What we're looking for
- At least five years of agency experience successfully leading and scaling own clients
- Ideally worked in a fast-growing environment or a marketing agency
- No TikTok Shop background needed, but genuine interest in the platform and creator commerce
- Strategic thinking: recognize category trends early and develop growth opportunities
- Organizational talent: keep an overview while managing multiple creators, brands and deadlines
- Strong communication: speak with creators at eye level and with clients professionally
- Data affinity: enjoy working with numbers and making better decisions based on them
- Hands-on mentality: take initiative rather than waiting for instructions
Nice to have
- Experience with FMCG, food or nutrition brands is a plus
Your team
TikTok Shop Department
Team of creator managers and shop managers building creator networks and TikTok Shop strategies
Benefits
Demanding, dynamic and challenging work environment at one of the leading Meta & TikTok performance marketing agencies in the German-speaking region
- Top-equipped TikTok Shop studio for clients' live streams
- Dynamic team with strong hands-on mentality and self-initiative
- 450 m² loft office, relaxed working atmosphere and cool team events
- Technical equipment with the latest Apple products
- 30 days of vacation
- Mobility and sport: KVB JobTicket, Urban Sports Club membership, bikes, fitness studio
- Feel good: warm lunch, healthy snack bar, free drinks & ADBAKER coffee, gaming corner
Apply
About ADBAKER
Driving the future of Social Commerce by building and scaling high-performance TikTok Shop strategies
One of the leading TikTok Shop agencies in Germany, building creator networks that generate real revenue, and one of the largest Meta & TikTok performance marketing agencies in the German-speaking region.
Key facts
- Performance Marketing / Social Commerce Agency
- One of the leading TikTok Shop agencies in Germany
- One of the largest Meta & TikTok performance marketing agencies in the German-speaking region
- 450 m² loft office
What they value
- Strong hands-on mentality and self-initiative