HD
Senior AI Automation & Platform Architect
Health Hue Digital
Contract type
Ongoing
Work mode
Remote
Experience
Senior · Not stated
Level inferred from job title
Job description
Engineering-first role building and maintaining the automated infrastructure and API integrations behind marketing funnels for plastic surgery and medical spa clients. The role focuses on CRM/marketing automation architecture, conversion funnel engineering, and data attribution.
At a glance
- Work mode
- Remote
What you'll do
- Design, deploy, and maintain reusable account templates across dozens of clinic sub-accounts
- Build and maintain complex workflows that bridge the CRM with external platforms over REST APIs and webhooks
- Build non-linear workflow logic — conditional branches, waits, and goal triggers — that handles a real patient journey
- Handle JSON payloads with precision: extract, transform, and load data across systems so lead data stays accurate end to end
- Integrate AI into automation steps for lead sentiment analysis, personalised messaging, and content classification
- Keep landing pages, tracking, and CRM triggers working as a closed loop
- Read developer documentation to diagnose API failures, authentication errors, and script conflicts
- Build speed-to-lead engines driven by business hours, lead scoring, and rep availability
- Map UTM parameters through the entire funnel into CRM fields for 1:1 ROI reporting
- Push data into reporting pipelines that feed client dashboards
What we're looking for
- Strong hands-on experience with a white-label CRM and marketing automation platform
- Fluent with REST APIs, webhooks, and JSON — you read docs rather than guess
- Experience building multi-step automation with real branching logic, not linear sequences
- Comfortable debugging integrations end to end, across more than one system
Nice to have
- Technical SEO
- Experience wiring AI models into production workflows