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Retail Marketing Manager Europe
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
The Retail Marketing Manager Europe owns the marketing layer on top of COROS's distributor and retail partner relationships across Europe, developing and executing digital and physical retail campaigns, POS displays and in-store presence. The role builds centrally and rolls out locally, acting as the interface between European leadership, sales and headquarters teams.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Develop and execute marketing activations and campaigns with retailers and partners across Europe, in both digital and physical channels
- Own the marketing layer of partner relationships: in-store presence, shop window concepts, point-of-sale displays, retail campaign mechanics and co-marketing execution
- Act as the single point of contact for Country Managers and Sales Managers on retail marketing needs: translate market requirements into briefs and ready-to-use toolkits, hand them to country teams for local rollout, and keep visibility of the pipeline across all markets
- Brief and manage POS and display design, source and commission suppliers, manage production timelines, and coordinate distribution and stock of retail materials across European markets
- Localise and adapt global assets where they exist, and develop European solutions where they don't
- Project manage the European rollout of product launches, working between the European sales organisation and the global brand team so retail and partner execution is ready on time
- Design the shop staff engagement programme (product knowledge, training formats and incentive thinking) and hand it to the market teams to run with their retail partners
- Develop community-facing activation formats, such as community runs, where they serve retail and partner objectives
- Prepare and facilitate the recurring European retail review with the Head of Europe and the Country Managers, where the pipeline is prioritised across markets
- Work with the retail and events function in the US as a peer, and engage directly with the headquarters teams in China on asset and material requirements
- Track performance across retail presence and activation effectiveness, and use the data to decide where effort and spend go next
- Make independent spending decisions within approved projects, and bring opportunities forward proactively rather than waiting for direction
What we're looking for
- 5 years+ in retail marketing, trade marketing or brand activation, ideally in sports, outdoor, consumer electronics or a comparable branded goods environment
- Bachelor's degree or equivalent professional experience
- Proven track record of bringing a brand to life at the point of sale (POS concepts, in-store presence, retail campaigns) with measurable results
- Hands-on experience briefing design, commissioning suppliers, managing production timelines and getting physical material where it needs to be, on time and on budget
- Experience working across several time zones, cultures and markets with differing needs, and comfort as the connecting point between commercial stakeholders with varying priorities
- Experience running the marketing side of product launches across channels and markets
- Strong project management, excellent communication, and the ability to keep many parallel workstreams moving without losing the detail
- Self-motivated and resourceful; you propose rather than wait
- Fluency in English, spoken and written
- Willingness to travel regularly across Europe
- Willingness to occasionally work evenings or weekends around activations and events, with time off in lieu
Nice to have
- An additional European language is a plus
Your team
Retail Marketing Europe
A function being built rather than inherited, reporting to the Head of Europe, covering five direct European markets plus distributor-led territories.
Benefits
- Work in a motivated, international team
- Build a function from the ground up in the channel with the most room to grow
- Space for ideas and independent work
- Flat hierarchy with short decision-making processes
- 25 days of paid vacation plus standard local holidays
- COROS products and discounts for family & friends
- Base salary range starts at €55.000,- annually with the possibility to earn a performance-based bonus on top
Apply
About COROS
Key facts
- COROS Europe is growing fast
- Headquarters teams in China
- Retail and events function in the US