PG
Reddit Media Buyer
Contract type
Ongoing
Work mode
Remote
Experience
3 years
Job description
A Reddit Media Buyer role at Parimatch focused on building Reddit traffic acquisition from scratch and scaling performance campaigns in the Betting/Gambling vertical across key markets such as the UK and Canada.
At a glance
- Work mode
- Remote
What you'll do
- Build traffic acquisition infrastructure from scratch: establish a stable buying process, develop account infrastructure, and coordinate Reddit Pixel and Conversions API setup with the technical team
- Launch and manage performance campaigns: set up campaigns, navigate ad moderation requirements, optimize performance, and scale campaigns in the Betting/Gambling vertical across key GEOs, primarily the UK and Canada
- Develop and test creatives and funnels: generate hypotheses and run A/B tests across ad copy, static and video creatives, and pre-landers, adapting messaging to the tone and context of relevant Reddit communities
- Research Reddit communities: identify and analyze relevant subreddits, keywords, and audience interests to improve targeting and campaign performance
- Optimize and scale campaigns: test creatives, bids, budgets, and targeting strategies to identify winning combinations and increase traffic volume while maintaining performance
What we're looking for
- At least 6 months of hands-on experience buying traffic through Reddit Ads in the Betting/Gambling vertical
- Practical experience navigating advertising moderation requirements in the Gambling vertical, with an understanding of Reddit ad formats, native ad copy, creative guidelines, and compliant landing page requirements
- Ability to identify, research, and analyze relevant subreddits and communities, as well as work with interest-based and keyword targeting
- Strong understanding of A/B testing methodologies for creatives, bids, budgets, and targeting to identify and scale successful campaigns
- Ability to evaluate campaign performance, identify growth opportunities, and make data-driven optimization decisions
Benefits
- The opportunity to build and scale Reddit traffic acquisition from the ground up
- The ability to test your own hypotheses and influence the team's acquisition strategy
- A performance-driven environment focused on experimentation, optimization, and scaling
- Vacation
- Sick Leave Allowance
- Benefits Model: your budget, your rules – spend it where it counts, available from day one
- Training Balance
- Team Building
- Generation Program focused on boosting the potential of children within our families
- Work & Fun Balance: events, surprises, and shared moments
Apply
About Parimatch
Global #1 Crypto Sportsbook and Casino company
Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.
Key facts
- 4,000+ professionals
- Betting and gaming
- Over 30+ years in betting and gaming industry
- Operations across 15+ countries
- Global #1 Crypto Sportsbook and Casino company
What they value
- Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture