KG
Product Marketing Manager (m/w/d)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
3 years
Job description
Product Marketing Manager who builds and continuously develops the system behind the company's product marketing, connecting customer perspective, product management and data with AI and automation.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- German – fluent
What you'll do
- Bring new courses to market together with product management, translating target group and labor market analyses into positioning, value propositions and the launch package.
- Develop clear messaging foundations for all courses from the customer perspective, differentiated by channel and for intermediaries at employment agencies and job centers.
- Monitor competition and demand and feed this market view into product development early.
- Create a single source of truth for product marketing information, defining what is maintained where and by whom.
- Build a structured product data base that feeds website, course portals, sales and marketing from one source.
- Define processes, responsibilities and quality standards for product content together with IT, product management and operations.
- Design and build AI-supported workflows that process product data and create, check and optimize texts.
- Shape workflows so content is created scalably, consistently and funding-compliant, with clear human review steps.
- Contribute requirements for a future content or product information system and help drive its introduction.
- Measure how product presentation and messaging affect conversion and optimize based on data.
What we're looking for
- Several years of experience in product marketing, product management or a comparable role at the interface of product, marketing and data.
- Experience in conversion-oriented text optimization.
- Systems and process thinking: structuring product information, modeling data flows and building scalable processes.
- AI-first mindset and practical experience with AI tools and automation, ideally agent-based workflows, prompt design and no-/low-code tools.
- Experience with product data, CMS or PIM systems and data governance.
- Strong customer perspective, translating target group needs into clear positioning and precise content briefs.
- Analytical thinking and confident handling of funnel and conversion data.
- Leads laterally across teams and drives topics independently.
- Very good German in spoken and written form.
Nice to have
- Experience in the education or further education market, especially with funded further education (AZAV, Bildungsgutschein).
Your team
Marketing
The role reports to the Head of Marketing and works closely with product management and operations.
Benefits
- A key role with great creative scope, building product marketing, data base and AI workflows from scratch.
- Meaningful work: courses open new career opportunities for people.
- 100% remote, working anywhere in Germany, with IT equipment provided and an extra 50 € gross per month.
- Work & Travel: work remotely from EU countries for up to 6 weeks per year.
- 30 days of vacation.
- Further training and support for career planning.
- Wellhub for health, wellbeing and exercise with digital tools and on-site fitness offers.
- Team spirit with flat hierarchies, informal culture and regular team meetings.
- Future-oriented benefits from company pension to kindergarten allowance.
- Corporate benefits with numerous discounts and exclusive offers.
Apply
About karriere tutor GmbH
State-funded online further education and retraining that opens new career perspectives.
Provider of state-funded online further education and retraining whose course portfolio is growing.
Mission
To bring people into new career perspectives through state-funded online further education and retraining.
Key facts
- The course portfolio is growing and should be brought to market clearly, data-driven and consistently automated from the customer perspective.
What they value
- Flat hierarchies, informal culture and regular team meetings.
- Lifelong learning is part of the culture.