Product Marketing Manager - Launches & Adoption
Job description
Product Marketing Manager at Orbital responsible for leading how product releases are brought to market and adopted, owning go-to-market strategy and execution for a portfolio of product and feature launches.
At a glance
- Work mode
- Remote · United Kingdom
What you'll do
- Own the go-to-market strategy and execution for a portfolio of product and feature launches, from defining the audience and customer value through messaging, channel strategy, timing and measurement
- Implement the existing launch framework across Product and Marketing, managing roadmap intake, launch tiering and a single launch calendar
- Turn complex product capabilities into clear, compelling value propositions and messaging that resonate with customers, prospects and the wider market
- Plan how releases are brought to market across in-product messaging, email, the changelog, website and other channels
- Build and manage an external changelog that gives customers and prospects a clear, useful and always-current view of what's new in Orbital
- Partner with Product and Customer Support to keep product education accurate, useful and up to date, and improve the experience through stronger written, visual and video content
- Create clear standards, templates and guidance that help teams communicate new capabilities effectively across customer and market-facing channels
- Define and track success metrics across awareness, activation and adoption, using the results to improve how we prioritise, plan and execute future launches
- Work closely with Revenue Enablement, Customer Success and the wider Marketing team to ensure launches translate into effective market education, customer adoption, campaigns and commercial readiness
What we're looking for
- 4+ years of experience in B2B SaaS product marketing, with a strong track record of leading product launches end to end
- Strong product storyteller: can quickly understand a technical or complex capability, identify why it matters to the market, and turn that into clear, differentiated messaging
- Excellent writer and editor: writes with clarity and precision, knows the difference between a feature and a benefit, and can improve other people's work without losing the underlying expertise
- Strong cross-functional operator: comfortable managing multiple launches, stakeholders and timelines at once, and knows how to create the structure that keeps work moving
- Good judgement and influence: can make clear recommendations about priorities, timing and messaging, build alignment across teams, and challenge constructively when needed
- Able to see the bigger picture: can look across a portfolio of releases and understand how individual capabilities contribute to a broader product and market narrative
- Customer and data-led: wants to understand how customers use the product and use qualitative and quantitative signals to improve launches and adoption over time
- Comfortable working at pace and can balance speed with a high standard of execution
- Confident using AI in your own work, deploying it thoughtfully while bringing the judgement and editorial quality needed for external-facing work
- Experienced working across global teams and markets; comfortable collaborating across time zones
- Familiar with product adoption and customer communication tools, such as Intercom, Pendo, Appcues, Beamer or similar
Nice to have
- Experience in legal tech, real estate, proptech or another complex or expertise-led B2B market
- Experience owning or significantly contributing to a Help Centre, knowledge base or customer education programme
- Experience marketing AI products, particularly products that evolve quickly and where trust matters
Your team
Marketing
Works closely with the Senior Product Marketing Manager, Product Managers across UK and US products, Revenue Enablement, Customer Success, Product Design and the wider Marketing team.
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Direct apply at Orbital
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About Orbital
The AI platform for real estate legal work
Orbital connects the legal and physical record for real estate, accelerating due diligence, drafting and negotiation, and deal coordination with legal-grade precision. It is built with former practising real estate lawyers and 250+ years of combined legal expertise.
Mission
To make real estate transactions faster, clearer, and less manual.
Key facts
- AI platform for real estate legal work
- Raised a $60m Series B led by Brighton Park Capital
- $75m raised to date
- Trusted by 5,000+ real estate professionals
- Spans UK Magic Circle and US Am Law 100 firms
- Built with former practising real estate lawyers and 250+ years of combined legal expertise
- ISO 27001 standards
Partners & customers
What they value
- Security is everyone's responsibility
- Committed to building a diverse and inclusive team
- Bold, ambitious team with trust to take ownership
